So as you can imagine, Mark was delighted with its early success. Yuu Rewards is a coalition program and the first of its kind in Hong Kong, it was developed by the Dairy Farm Retail Group, which operates convenience stores, pharmacies, and grocery brands, as well as franchises for Kentucky Fried Chicken and Pizza Hut with so many brands and partners. The Yuu Rewards proposition is incredibly strong and diverse both for its members and for its merchants. When this concept was initially developed, Mark personally moved to Hong Kong to support the program, the most ambitious loyalty proposition that has ever launched in that market.