And so if ever there was a time where, you know, a platform like Points For Good was needed, it definitely seems like now is the time. So tell us some of the experience on how it works. Brian, I guess, you know, as a starting point, and you’re obviously going out and meeting with loyalty programs to present them the opportunity to, you know, to have access to, to being these beneficiaries, you know, either themselves as a company, but obviously more importantly for their loyalty program members. So, how does this work for them? You know, you know, and what’s the revenue model behind it, Brian, you know, once you’ve established, you know, somebody has a big, you know, membership base, for example, I think I saw a figure that in India you have about 150 million members across all of your partners that can donate to your various charities.