Audio Transcript

#191: Let's Talk Loyalty Bonus Episode - Show Update (6m)
Welcome to Let’s Talk Loyalty an industry podcast for loyalty marketing professionals. I’m your host, Paula Thomas. And if you work in loyalty marketing, join me every week to learn the latest ideas from loyalty specialists around the world. This episode is brought to you by Collinson, the worldwide leader in loyalty, creating and orchestrating loyalty initiatives and programs for some of the world’s biggest brands and travel retail and financial services doing it globally for over 30 years. Want to know more, go to Collinsongroup.com.
53s
Hello, and welcome to my first ever episode of Let’s Talk Loyalty on a Wednesday. Now, as many of you know, Let’s Talk Loyalty started in August 2019 with one show a week. It’s an interview format that we record and release every Thursday. I’m really proud that we’ve managed to release that show consistently every single Thursday, even now through major global holidays like Christmas. Now, most of those episodes are about an hour long. So one piece of feedback I was getting was that some listeners said they’d prefer a shorter show with that in mind.
1m 35s
I then decided last year in early 2021 to release a new weekly episode every Tuesday summarizing the key points I had learned from a previous guest. And now that short show definitely has its own loyal following as well. Now, with both of those shows thriving, we’ve been given some wonderful opportunities to partner with a number of other loyalty industry leaders alongside our already successful partnership with the wise market here and the loyalty academy. So from today, we’ll be releasing a new episode every Wednesday.
2m 16s
And again, these will be interviews as we have found out that those are what you guys love listening to. The most, our first partner for these new Wednesday shows is The Loyalty People in the UK. And you can hear all about that in our interview tomorrow with Tom peace, the managing director of The Loyalty People in the UK, Tom will tell you all about who they are and why they wanted to partner with us in Let’s Talk Loyalty. It’s a super exciting time of growth for us. So I want to thank all of you for listening. And of course, all of our sponsors for making this new show possible.
3m 0s
My goal is to continue to lead and support the loyalty industry with our unique audio content. And we’ll continue making sure that Let’s Talk Loyalty offers you plenty of ongoing loyalty, inspiration, and education from our world-class guests. I also wanted to reassure you today that we’re maintaining our policy of one exclusive sponsor per show. So you will continue to hear one important focused and relevant message before each episode. I’m really proud of this policy. As I know myself, I listened to a lot of podcasts and a lot of them to me feel like they have just too many ads of the starch.
3m 46s
So it’s not a good listing experience then for me finally, guys, I really want to ask for your feedback, your comments and suggestions. Let’s talk loyalty has become a famous brand in the industry. And I want you all to know that I’m here to be useful for you. Please do send me your suggestions for topics and any ideas you have on how I can support you. I’m always available. And I always reply. So if you’d like to connect and discuss anything, my direct email is Paula at Let’s Talk Loyalty.com, super simple.
4m 27s
That’s it for now guys, please do now tune in every Wednesday for this new show. And of course, please tune in tomorrow for an interview with the loyalty people with that. I want to say a final. Thank you. And I look forward to talking to you now every Tuesday, every Wednesday and every Thursday, This show is sponsored by the loyalty people, a global strategic consultancy with a laser focus on loyalty, CRM and customer engagement. The loyalty people work with clients in lots of different ways, whether it’s the strategic design of your loyalty program or a full service, including loyalty project execution.
5m 16s
And they can also advise you on choosing the right technology and service partners on their website. The loyalty people also runs a free global community for loyalty practitioners, and they also publish their own loyalty expert insights. So for more information and to subscribe, check out theloyaltypeople.global. Thank you so much for listening to this episode of Let’s Talk Loyalty. If you’d like us to send you the latest shows each week, simply sign up for the Let’s Talk Loyalty newsletter on Let’s Talk Loyalty.com.
6m 0s
We’ll send our best episodes straight to your inbox. And don’t forget that you can follow Let’s Talk Loyalty on any of your favourite podcast platforms. And of course, we’d love for you to share your feedback and reviews. Thanks again for supporting the show.