Yeah, you’re absolutely right. And it, it does, it causes us all, I suppose, a huge amount of difficulty. I remember myself when I was in a telecoms loyalty program, I’ve talked about it a few times on the show, but I was always most uncomfortable when I was asked to prove, you know, that, you know, the correlation between loyalty activities was actually causing that behavior change that, that we set out to achieve. So clearly it’s a global issue. I think if either of us had a magic wand and also we might try and make that one disappear, but I don’t think it’s going away anytime soon. Yeah. Tough one tough one. But tell us then I suppose about, you know, the participants and what kind of perspectives you hear from consumers in the Polish market about these, I suppose, top six programs and you know, what kind of household penetration you, you experienced.