#21: Loyalty Lessons from Australia

Australia is renowned as a sophisticated market when it comes to loyalty – and who better to talk us through it than Sarah Richardson – Chairperson of the Australian Loyalty Association. Sarah has an extensive career that spans over twenty years in direct marketing, CRM and also strategic loyalty programmes on both the agency and client side.

Sarah now operates her own consultancy firm and loves to bring together the loyalty community in key cities in Australia to share ideas, training and inspire each other.

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