For more information, please visit Comarch.com. Hello, and welcome to this week’s short episode of Let’s Talk Loyalty. Today, I’m looking back to early 2021 when I spoke with Suri Singh the Head of Loyalty from Emirates National Oil Company, or ENOC for short. When I spoke with Suri last year, he had just launched ENOC’s loyalty program three months earlier. So he told me what it was like to build and launch his loyalty program. From the very beginning, we talked firstly about the format of designing a whole new loyalty program and how that has to begin with actually the corporate-specific structure in mind, for example, ENOC is primarily a fuel retailer, but they also have many different brands, including their convenience stores, car washes, food and beverage brands, and even their car registration business.