In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding.
Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams!
Paula: Welcome to Let’s Talk Loyalty, an industry podcast for loyalty marketing professionals. I’m Paula Thomas, the founder of Let’s Talk Loyalty. Today’s episode is hosted by Tom Peace, Managing Director of the Loyalty People, a strategic consultancy with a laser focus on loyalty, CRM, and customer engagement.
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Tom: Hi, I’m Tom Peace, Managing Director of the Loyalty People and presenter of Let’s Talk a Little Loyalty. Welcome to this week’s short summary show. In this week’s episode of Let’s Talk a Little Loyalty, I’m reviewing the original podcast where Paula was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants and partners who all benefit by making renting more rewarding.
Bilt rewards is an innovative US based loyalty program that was created in 2021 to make rent more rewarding. The program has already transformed the home rental industry by tracking, rewarding, and reporting on time rent payments by tenants in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip for their dreams.
Bilt is such a great idea as the amount that young generation spend on rent is huge and essentially goes unrewarded. Bilt has created incentives for positive behaviors, and most importantly, valuable rewards for maintaining these behaviors. One key advantage that Bilt has brought to market is communication with credit scoring agencies.
This simple USP enables users to build their credit score through regular and timely payment of their rent. Something that seems so obvious, but has not previously been available. Dave goes on to talk about how important it is to understand the target demographic and built is focused, not just at renters, but the younger generations of millennials and Gen Z’s. The value in earning rewards and building a credit score has to be backed up with the valuable burn options, and this value comes from relevance.
Bilt have created redemption options, focused very much at travel, which is a key desire for this generation through their partnership with Expedia and built have also built a partnership with Amazon for everyday spend, which is also highly valuable for this key audience.
Finally, Dave talks about the. Educational content that Bilt has brought to the community. And Paula herself mentions the videos on flower arranging as a key highlight. We know that Gen Z’s are highly interested in self improvement, so educational content is a real win for Bilt.
As a result of these fantastic innovations, Bilt has grown incredibly fast. 500, 000 members signed up in just the first year. This was a really interesting show to listen to in terms of a brand growing fast, because they really understood the needs of a specific group of customers. You can find the main show at www. letstalkloyalty. com. And first aired on the 4th of August, 2022, episode number 258.
Thanks for listening. I hope you enjoyed the summary show. All the best and speak to you soon, Tom.
Paula: This show is sponsored by The Wise Marketer. The world’s most popular source of loyalty marketing news, insights, and research. The Wise Marketer also offers loyalty marketing training through its Loyalty Academy, which has already certified over 500 executives in 38 countries as certified loyalty marketing professionals.
For more information, check out thewisemarketer.com
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