Capillary Technologies, a global leader in loyalty management and customer engagement solutions, is thrilled to announce its partnership with Loyalty TV,  the premier audio and video platform for loyalty professionals worldwide. This collaboration marks a significant step forward in providing cutting-edge insights and technology to enhance customer loyalty programs.

Loyalty TV, spearheaded by renowned loyalty expert Paula Thomas, is dedicated to delivering world-class loyalty marketing insights through interviews with brands and loyalty industry thought leaders. This exclusive content catalogue provides valuable information and strategies that loyalty professionals can learn from to optimize their own loyalty programs and drive customer engagement.

“We are excited to partner with Loyalty TV and support their mission to educate and inspire loyalty professionals globally,” said Aneesh Reddy, Founder & CEO at Capillary Technologies. “At Capillary, we also believe in the power of informed decision-making and continuous learning. Through this partnership, we aim to provide the latest insights and technological advancements in loyalty management to help brands build stronger, more meaningful relationships with their customers.”

As part of this sponsorship, Capillary Technologies and its clients will be featured in exclusive interviews and discussions on Loyalty TV, sharing their expertise on innovative loyalty strategies and solutions and the future of customer engagement. The channel will explore every aspect of compelling loyalty programs, from emerging trends and best practices to real-world success stories, offering a comprehensive view of the industry.

Speaking from the Loyalty TV studio in Dubai, Founder and CEO Paula Thomas said:

 “Loyalty programmes are incredibly rewarding for brands and their members, yet they can also be challenging to run efficiently and effectively.

Loyalty marketing professionals who run loyalty programs are hungry to learn from other senior industry leaders and Loyalty TV delivers exactly that.

Capillary Technologies’ dedication to innovation and excellence in the loyalty space makes them an ideal partner for Loyalty TV.

Together, we are creating loyalty marketing content that not only informs but also inspires loyalty professionals to elevate their strategies and achieve greater success.”

This partnership comes at a time when brands are increasingly recognizing the importance of robust loyalty programs in driving customer retention and growth, as the loyalty market continues to grow in scale and stature.

It reflects the increasing demand for educational and inspirational content to guide loyalty marketers in planning for success.

By combining Capillary’s advanced loyalty technology with Loyalty TV’s insightful content, this collaboration ensures a powerful partnership for brands to achieve loyalty program excellence.

About Capillary Technologies:

Capillary Technologies is a managed SaaS loyalty solution for enterprise brands across the globe. Powering 100+ enterprise scale loyalty programs like Tata, Optum, Shell, Domino’s & Dell; Capillary is also a leader on the Forrester Wave for Loyalty Solutions along with other key recognitions from Gartner and Everest Group.

Capillary’s AI-powered suite of products- Loyalty+, Engage+, Rewards+, Insights+ and a robust CDP form the crux of its offerings along with Brierley’s consultancy services (Capillary acquired Brierley in 2023). Touching more than 1bn loyalty members through its customers, Capillary is loyalty management solution of choice for enterprise brands across verticals.

Learn more at www.capillarytech.com.

About Loyalty TV / Let’s Talk Loyalty

Let’s Talk Loyalty FZ LLC is the parent company that launched the “Let’s Talk Loyalty” podcast in 20219 as the world’s first podcast for loyalty marketing professionals.

The podcast focuses on creating exclusive audio content for loyalty marketing industry professionals around the world, who design, run, and optimize marketing programmes in order to drive customer loyalty. Let’s Talk Loyalty has now published almost six hundred episodes and the show is now ranked in the top 2.5% of all global podcasts.

Based on audience demand, the company launched Loyalty TV in 2023 to record and share selected loyalty marketing expert interviews in a professional studio environment.

The Loyalty TV video format has become an even more powerful way for the global loyalty community to be inspired and continually learn from each other.

Loyalty TV features interviews with world-class brands and loyalty industry personalities, including McDonald’s, Pizza Hut, Singapore Airlines, and Starbucks to date.

www.loyalty.tv

www.letstalkloyalty.com

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A new report from the Australian Loyalty Association in partnership with Power Retail, has exposed a significant challenge for the retail sector: nearly 60% of Aussies are unwilling to share their data with retailers, signalling a general distrust in the handling of their personal data.

Drawn from a survey of over 2,800 engaged shoppers, and exploring 44 retail-specific loyalty programs, the 40-page Loyalty Insights Report, released on Wednesday 19^th June 2024, highlights what Australian consumers want most from loyalty programs and what retailers need to do to gain and maintain the trust and loyalty of their customers.

With spending on everyday essentials increasing by 5.4% last year, shoppers are on the lookout for any opportunity to save money, with one respondent saying, “Groceries are a big expense and being rewarded for buying products that are a basic need is helpful,” and another stating “All I care about is cash back or discount incentives, not special offers or exclusive deals”.

The report also revealed that there is a huge opportunity for retailers to reward customer loyalty and invest in long-term customer relationships by understanding and being adaptable to their ever-changing needs.

When it came to generational preferences, surprisingly, the report found that 67% of Gen Z respondents believed that loyalty programs provided a high level of value.  This generation also had the highest engagement with loyalty programs out of any generation surveyed. Respondents in this age bracket demonstrated a greater liking for tiered benefit programs, based on spending, indicating that gamification can be an influencing factor in consumers of that age engaging with a brand loyalty program. Said one shopper, “These types of programs give great value for money, both in discounts, points earned, and special offers and have unique offers that reward you for consistent purchases.”

Across all retail categories surveyed, the top-ranked loyalty programs included:

• FMCG: Woolworths Everyday Rewards; Coles Flybuys; My Dan’s Dan Murphy’s and IGA Rewards.
• Homewares: MYER One; Amazon Prime; Cash Rewards; and IKEA Family.
• Beauty: Priceline Sister Club; MECCA Beauty Loop; and Sephora Beauty Pass.
• Fashion & Department Stores: MYER One; Cotton On, Rebel Active; David Jones Rewards Points; Bonds and Country Road.
• Other Retail: Amazon Prime; Bakers Delight Dough Getters; Supercheap Auto Club and PETBARN Friends for Life.

Sarah Richardson, Chair of the Australian Loyalty Association, who run the 2024 Asia Pacific Loyalty Conference, 2025 Asia Pacific Loyalty Awards and Customer Loyalty Education Courses says, ”Retailers should be focussing on developing loyalty programs that stand out in this highly competitive market. Ensuring their programs have a unique appeal, making it easy to join and interact with, and allowing members to earn and redeem seamlessly, will go a long way to a place on the highly sought-after consideration list.”

To review the full report, please visit: https://powerretail.com.au/resources/loyalty-insights-report/

For more information or interviews, please contact ALA at enquiries@australianloyaltyassociation.com or Sarah on 0438 923 300.

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The Asia Pacific Loyalty Awards, renowned for spotlighting exceptional accomplishments in customer loyalty and engagement across the region, are delighted to announce the winners of the 2024 edition. The grand gala, held on March 14th in Melbourne, marked the largest gathering of loyalty professionals ever held in Australia.

After a rigorous judging process across 16 categories, finalists were chosen for their outstanding contributions to loyalty initiatives, showcasing unparalleled creativity, innovation, and efficacy in engaging customers across various sectors.

Sarah Richardson, Chair of the Australian Loyalty Association, which orchestrates the Asia Pacific Loyalty Awards, expressed her enthusiasm, stating, “The Asia Pacific Loyalty Awards serve as a platform to recognise and celebrate the exemplary efforts of organisations dedicated to cultivating loyalty and satisfaction among their customer base.”

The winners of the 2024 Asia Pacific Loyalty Awards are:

1. Best Overall Loyalty Program Retail Grocery and Beverage

Everyday Rewards

2. Best Overall Loyalty Program Retail Excluding Grocery and Beverage

Supercheap Auto Club

3. Best Overall Loyalty Program Financial Services Finance, Banking and Insurance –

Westpac Rewards with Mastercard Loyalty Solutions

4. Best Overall Loyalty Program Travel, Car Hire, Airline, Accommodation, Airport

ALL Accor Live Limitless

5. Best Overall Loyalty Program Telco, Utilities, Energy, Service Station

Genesis Energy Power Shout with Simplicity Loyalty

6. Best Overall Loyalty Program Entertainment, Experience and Hospitality

ALL Accor Live Limitless

7. Best Overall Loyalty Program Business to Business

Premium Rewards Program, Taylors Wines with Points Shop

8. Best Overall Loyalty Program Business to Employee – All Industries

The Distributors Advantage All Stars Program with Gratifii

9. Best Use of Digital Technology

Samsung Learn & Earn with Stamp Loyalty

10. Best Loyalty Program Launch or Re-Launch

Bakers Delight Dough Getters with Marigold

11. Best Use of Communications

My Dan’s Membership Program, Dan Murph’s Endeavour Drinks Group

12. Best Loyalty Program Marketing Campaign

YUU Rewards Club Singapore’s Launch Campaign with Minden.ai

13. Best Social (CSR) Initiative

The Warehouse Group Marketclub with Eagle Eye

14. Best Sustainable Initiative

Qantas Loyalty Green Tier

15. Best Use of AI Technology

Myer One

16. Best Customer Experience

G8 Education Childcare Saver with Wink

Entries will open in June for the 2025 Asia Pacific Loyalty Awards. For more details, please visit the Asia Pacific Loyalty Association or the Australian Loyalty Association.

Mark your calendars for August 7th and 8th as the Australian Loyalty Association presents the prestigious Asia Pacific Loyalty Conference, at the QT Resort, Gold Coast. As the largest loyalty conference in the region, it’s poised to bring together top-tier professionals and enthusiasts for an unforgettable event.

Contact Information:

Australian Loyalty Association
enquiries@australianloyaltyassociation.com +61 438 923 300

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Capillary Technologies, a leading global provider of customer loyalty and engagement solutions, announced today the expansion of its Series D round to $140 million, with $20 million earmarked for Employee Stock Ownership Plan (ESOP) payouts. This significant increase underscores the company’s continued growth trajectory and investor confidence in its strategic vision.

Capillary’s initial Series D round, which raised $45 million, has now more than tripled in size from the same set of investors led by Avataar Ventures. This reflects the company’s robust performance and market potential. The additional funding will fuel Capillary’s AI initiatives(generative loyalty), accelerate global expansion, and further strengthen its position as a pioneer in customer loyalty SaaS solutions space.

Founder & MD, Aneesh Reddy emphasized the company’s commitment to empowering its employees through the ESOP payout, stating, “Our employees are the backbone of Capillary’s success, and we are dedicated to rewarding their hard work and dedication. The ESOP allocation reflects our commitment to fostering a culture of ownership and accountability within our organization.”

Mohan Kumar, Managing Partner at Avataar Ventures said, “We are excited to see Capillary Technologies’ continued growth and innovation. As an investor, we believe in the company’s vision and are confident in its ability to disrupt the customer loyalty space. The expanded Series D funding and commitment to employee ownership reflect Capillary’s strong leadership and potential for long-term success.”

In addition to the funding announcement, Capillary Technologies highlighted its remarkable growth in the United States, having expanded fourfold in the past three years. This achievement underscores the company’s growing footprint in key international markets and its ability to meet the evolving needs of global brands.

With a steadfast commitment to innovation, customer success, and employee empowerment, Capillary Technologies is poised for continued growth and leadership in the landscape of customer loyalty and engagement solutions for global enterprise brands.

About Capillary Technologies: Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe and the Middle East working with 400+ brands like Tata, PUMA, Shell, Petron, Domino’s, Kanmo Group, and Marks & Spencer. The platform’s suite of products – Loyalty+, Engage+, Rewards+, Insights+; are all AI-powered and sit on top of a powerful consumer data platform that has touched more than a billion end customers. Capillary is backed by marquee investors like Avataar Ventures, Filter Capital, Sequoia Capital, Warburg Pincus & more.

Media Contact:

Jubin Mehta
jubin.mehta@capillarytech.com

+91-7831941353

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The Asia Pacific Loyalty Awards, a prestigious celebration honouring exemplary practices in customer engagement and loyalty across the region, is thrilled to announce the finalists for its upcoming black-tie Gala Event, proudly held by the Australian Loyalty Association. The awards have been split into 16 key categories, and the overwhelming number of submissions have been judged by a panel of loyalty experts from across the Asia Pacific region.

Finalists have been selected for their excellence in loyalty-related initiatives, demonstrating exceptional creativity, innovation, and effectiveness in engaging customers across diverse sectors. The categories encompass a wide spectrum of loyalty-focused areas, ranging from Best Overall Loyalty Program, Best Use of Digital Technology, Best Social (CSR) Initiative, Best Customer Experience, and Best Loyalty Program Launch or Re-Launch, to name a few.

Following an extensive selection process, we proudly recognise the organisations that have emerged as finalists in their respective Award Categories. Among them are industry leaders such as Qantas, Flybuys, Myer, Dan Murphy’s, Woolworths, NAB, Supercheap Auto, Nando’s, Bakers Delight, Accor, Westpac, HCF, Medibank, Vitality Works, 7-Eleven, Mecca, HSBC, Genesis Energy, Samsung and Cathay Pacific. The complete list of finalists can be found here.”We are immensely impressed with the calibre of entries received this year,” stated Sarah Richardson, Chair of the Australian Loyalty Association, who organises the Asia Pacific Loyalty Awards. “The finalists represent a dynamic array of businesses that have demonstrated remarkable dedication to enhancing customer loyalty and engagement, showcasing exceptional strategies and innovation in their approaches.”

Winners will be announced at the highly anticipated awards ceremony, taking place on 14th March 2024 at The Glasshouse, the largest loyalty event ever held in Melbourne, Australia. Tickets are available for purchase on the ALA website. Stay tuned for the much-anticipated announcement of the category winners.

For more information on the Australian Loyalty Association or Asia Pacific Loyalty Awards, or to purchase tickets to the Gala ceremony, please visit
https://australianloyaltyassociation.com/apac_loyalty_awards.

Contact Information:
Australian Loyalty Association
Sarah Richardson
enquiries@australianloyaltyassociation.com

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The Extraordinary General Meeting of Comarch S.A. was held on 3 January 2024. During the meeting, resolutions were passed on the election of members of the Company’s Management Board and Supervisory Board. 

Anna Pruska, PhD, was appointed to the Management Board as President of the Management Board and Marcin Warwas and Marcin Kaleta as Vice Presidents of the Management Board. Professor Maria Jolanta Flis was appointed as member of the Supervisory Board of Comarch S.A.

“I believe that this will be a strong year for Comarch”, states Anna Pruska, PhD, the President of the Management Board. “We aim to sustain our dynamic growth and boost sales on foreign markets without letting go of the challenges of the Polish market.

We want to pursue our golas and strengthen the brand of a significant Polish IT company on the global stage. Our Focus is to create even more innovative products, which will be possible by investing in cutting-edge IT technologies and cultivating a progressively robust team of specialists in these domains.”

Marcin Warwas, who is responsible at Comarch for, among other things, the production, sales and implementation of loyalty systems, electronic document workflow systems and infrastructure services, emphasised that: “For nearly three decades, Comarch has maintained a steadfast commitment to investing in its products and services, subsequently distributing and implementing them on a global scale. This requires the use of ever-evolving cutting-edge IT technologies, ongoing investments in human resources, and the continual reinforcement of global business structures. This growth strategy hinges on the accumulation and consistent application of knowledge, aligning with customer needs. Such an approach enables effective adaptation to the latest market trends, including digitalisation, personalisation, AI, cloud computing and cost optimisation”, he added.

Profiles of the newly appointed members of the Comarch Management Board:

Dr Anna Pruska – doctor of humanities in the field of International Relations (Jagiellonian University, Kraków). Anna Pruska completed her Master’s studies in Finance and Banking at the Warsaw School of Economics, She pursued her graduate studies in Macroeconomics at the Johannes Gutenberg University in Mainz and obtained a diploma in Economics from the Graduate Institute of International Studies (IUHEI) in Geneva, Switzerland. In 2004, she started working for Comarch. She was responsible for the development of Comarch business and the creation and management of corporate structures in Western Europe (creating Comach subsidiaries in Germany, France, and Belgium). She was actively responsible for acquiring new clients in the Telecommunications, ERP, Services, as well as Finance and Insurance sectors. From 2013, she has served as the CEO of Comarch Swiss AG and was responsible for the Swiss market. Since 2013, Anna Pruska has been a member of the supervisory board of Comarch SA.On October 2, 2023 she was temporarily delegated by the Supervisory Board to act as President of the Management Board of Comarch SA. On 3 January 2024, she was elected President of the Management Board of Comarch S.A.

Marcin Warwas is a graduate in Telecommunications at the AGH University of Science and Technology in Kraków. In 1996, he joined Comarch S.A., taking up the position of Board Member of Comarch Systemy Sieciowe. Between 1997 and 1998, he was director of the Warsaw branch of Comarch S.A. From 1998, he worked as Sales Director and, from 2007, as Director of the Services sector and Vice President of the Management Board of Comarch S.A. From 2007 to 2023, Marcin Warwas served as a member of the Management Board of Comarch S.A. and a member of the management and supervisory boards of Comarch Group companies.

Marcin Kaleta is a graduate in computer science from the Cracow University of Technology.  In 2010, he joined Comarch as a programmer in telecommunications projects. In 2015, he took on the role of Solution Manager, building BSS solutions for clients in Europe and North and Latin America. From 2016 to 2018, he was responsible for the DevOps and Managed Services aspects of corporate banking projects in the Finance, Banking and Insurance (FBU) sector. From 2018 to 2023, Marcin Kaleta was Director of Innovation of the Comarch Group and Director of the Central Competence Teams. In 2020, he took over the Egeria Business Unit in the APUS sector in parallel. From 2021, he chaired the Cyber Security Council at Comarch. In 2023, he became Director of the Telecommunications Sector.

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Capillary Technologies, a global leader in cloud-based loyalty tech solutions, turned 15 this year and at the Foundation Day, announced the elevation of Anant Choubey and Sridhar Bollam to the position of Co-Founder. Anant and Sridhar have been an integral part of Capillary’s journey since 2010, serving as the Chief Operating Officer and Chief Customer Officer, respectively. They have contributed significantly to Capillary’s growth and success over the past 15 years.

Anant’s exceptional leadership and strategic vision have been pivotal in shaping Capillary Technologies into a renowned industry player. His dedication to driving innovation and fostering a culture of excellence within the organization has been instrumental in steering the company toward becoming the best loyalty player in the world.

Sridhar has climbed up through the ranks and commands respect throughout the organization. His focus on customer excellence and delivering genuine value to customers has helped Capillary build trust amongst enterprise brands.

Both Anant and Sridhar are IIT Kharagpur graduates; Anant started his career with Procter & Gamble while Sridhar held consultancy roles before joining Capillary as VP of Analytics. Their invaluable experience driving customer loyalty and retention has been seamlessly integrated into Capillary’s products and services, enhancing the company’s ability to cater to diverse business needs across various sectors.

Aneesh Reddy, founder & MD of Capillary Technologies said, “Anant and Sridhar have been nothing less than a co-founder, right from the onset. They’ve taken charge of whichever role they take up and excelled in it! Anant with the entire profitability drive in the last couple of years and with Sridhar as the Chief Customer Officer in the US, we’ve been able to turn things around after COVID. We tremendously value their role in the organization and I’m sure the company will continue to thrive under their leadership.”

Anant Choubey expressed his gratitude, saying, “It has been an incredible journey with this exceptional team, and I am excited about the opportunities that lie ahead. I look forward to continuing our pursuit of excellence and strengthening our standing in the global loyalty technology space. I am also keen on helping build a culture where people grow beyond work with our Inner Peace Initiative.”

Sridhar Bollam shared, “Capillary has been family right from the onset. Roles and designations haven’t really mattered because the vision and mission have always been larger than anything else! We have great momentum behind our backs and are looking forward to gaining a larger share of this massive customer loyalty and engagement market.”

Sameer Garde, CEO of Capillary said, “It is with great pride that we announce the elevation of Anant Choubey and Sridhar Bollam to the esteemed position of Co-Founders at Capillary Technologies. Their exceptional contributions and unwavering commitment have been instrumental in our journey thus far. Anant’s strategic prowess and Sridhar’s customer-centric approach have played pivotal roles in shaping Capillary’s success. As we forge ahead, their leadership will undoubtedly drive our mission to new heights of innovation and global impact.”

About Capillary Technologies:

Capillary Technologies is global loyalty technology solutions company with a presence across the United States, India, the Middle East, and South East Asia. Capillary offers end-to-end loyalty programs, a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, and Kanmo Group. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com

Media Contact:

Jubin Mehta
jubin.mehta@capillarytech.com

+91-7831941353

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Capillary Technologies, a leading customer loyalty and engagement technology solutions provider, today announced the acquisition of Tenerity’s Digital Connect Assets. Through this acquisition, Capillary strengthens its position in the US and Europe by acquiring a rich network of rewards ecosystem that Digital Connect enables.

Digital Connect will be rebranded to Rewards+ and will be added as the fourth product on the Capillary platform alongside Loyalty+, Engage+, and Insights+. With this, Capillary will be the only company with a full suite of end-to-end intelligent loyalty solutions, inclusive of technology platform, consulting, loyalty program design, analytics, full rewards network, and marketing communications.

Digital Connect enables companies to engage customers with compelling offers to make their brand memorable every day and, ultimately, generate incremental revenue. With a strong foundation in artificial intelligence and analytics, Digital Connect (now Rewards+) drives profitable loyalty by bridging engagement and monetization. Over the last year, Digital Connect has developed an extensive rewards network and has made significant inroads in the BFSI/telecom industry with some marquee clients.

Digital Connect’s team is based out of the US, UK, and India. With the addition of the Digital Connect team, Capillary will expand its footprint in the US and establish a firm foothold in Europe. In the US, the Digital Connect team will join forces with Capillary’s previous acquisitions of Persuade (2021) and Brierley (Apr 2023).

“We are delighted to extend our warmest welcome to Digital Connect’s exceptional team as they join Capillary. As we build on the momentum brought in by getting named as a Leader on the Forrester Wave and integrating Brierley’s unparalleled 30+ years of industry expertise, the addition of Digital Connect’s Rewards network solidifies Capillary as the unequivocal pinnacle of loyalty solutions. With our highly advanced technology platform, world-class consultancy services, and an expansive rewards network, Capillary is arguably the best loyalty company in the world,” says Sameer Garde, CEO of Capillary Technologies.

“After 10 years of robust growth in Asia, Capillary’s global expansion has now entered a full-throttle phase. Following two years of careful oversight to ensure a seamless merger with Persuade, we have swiftly acquired two businesses in succession. Digital Connect’s specialized focus on the BFSI/telecom industry will accelerate our entry into a new vertical. We are delighted to welcome Digital Connect onboard and embark on a collective journey of transformation and growth,” says Aneesh Reddy, Founder, and MD, Capillary Technologies.

About Capillary Technologies:

Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia. Capillary is an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.

Media Contact:
Jubin Mehta
Head of Corporate Communications
jubin.mehta@capillarytech.com

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BRUSSELS, Belgium and NASHVILLE, Tenn. — April 20, 2023 — Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today launched Marigold Experiences for Enterprise to its Selligent customers. Designed to address the needs of global organizations, Marigold Experiences for Enterprise makes it easy for non-technical marketers to create engaging, interactive experiences that collect zero- and first-party data, preference insights and purchase intentions at speed and scale.

This latest innovation extends the powerful data capabilities of Selligent by Marigold, which offers an integrated set of products for creating, executing and measuring marketing campaigns across multiple channels, regions and languages. Making Marigold Experiences accessible directly from within the Selligent platform allows teams to quickly and easily collect the insights and permissions they need to activate personalized and permission-based marketing across the customer lifecycle. Powered by the industry’s leading zero-party data platform, Marigold Experiences for Enterprise helps Selligent customers turn unknown contacts into valued, long-term customers, faster.

Marigold Experiences for Enterprise offers an extensive, out-of-the-box template library, making it easy for teams to quickly create interactive, consumer-facing digital experiences such as polls and quizzes in exchange for customer preference data and purchase intent. Once captured, preference insights and purchase intent data can be rapidly actioned through Selligent Marketing Cloud to create data-driven campaigns with rich segmentation and personalization.

An impactful zero-party data strategy doesn’t stop at acquisition and profile enrichment. According to the recent 2023 Global Consumer Trends Index, nearly half of consumers around the globe are frustrated with irrelevant messaging, and one out of three are turned off by messaging based on information they didn’t share directly with the brand.

This is especially difficult in Europe, where marketers are challenged to comply with GDPR and related regulations while crafting messages that resonate with consumers. Striking this balance requires a trusted, GDPR-compliant solution that drives rich personalization and keeps data accurate, relevant and current.

“We understand the challenges faced by marketers, particularly across European businesses, in complying with GDPR and evolving marketing regulations. Marigold is committed to providing our clients with relationship marketing solutions and offerings that take a zero-party data approach and are backed by hands-on customer experience and industry expertise,” said Nick Watson, Vice President of Client Success, EMEA at Marigold. “Our aim is to ensure that marketers can collect all important PII and zero-party data with the necessary opt-in permissions. By activating that data with the powerful capabilities of Selligent Marketing Cloud, marketers can drive more engaging, personalized cross-channel marketing communications to help build long-lasting relationships, turning unknown consumers into loyal customers and ultimately grow customer lifetime value.”

Availability
Marigold Experiences for Enterprise is available now to Selligent customers and partners. Customers can also leverage Marigold’s strategic team of in-house experts or the company’s growing global partner network to build and execute the right strategy for their organization. To learn more about Marigold Experiences for Selligent, visit here.

About Marigold
Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.

Follow Marigold on LinkedIn.

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NASHVILLE, Tenn. — February 9, 2023 — Marigold, a global pioneer in relationship marketing and provider of world-class martech solutions, today introduced an enhanced partner program unified under one brand, with Andy Gladwin promoted to lead the strategic vision as Head of Partnerships. These advancements build on Marigold’s rebrand from CM Group last month and the company’s focus on driving innovation across its portfolio of purpose-built solutions.

At the helm, Gladwin is a recognized thought leader and strategist with more than 15 years of experience in managed environments with clients and partners ranging in size from SMBs to multinational tech firms. He has experience operating in global businesses, leading go-to-market strategies, sales and strategic partnerships for companies such as ExactTarget/Salesforce, Sinch (formerly CLX Communications), Vodafone and most recently, Marigold’s Cheetah Digital solution where he was recognized as one of the Top 25 most influential in Mobile in the industry.

“I’m thrilled to step into this new role. Driving growth for customers and continuous innovation are core values at Marigold, and our partner ecosystem has always played a critical role in helping us deliver great experiences to marketers around the world,” said Gladwin. “Approaching the market with a customer-centric vision, we see an incredible opportunity to transform how we work with our partners to establish a more open and connected portfolio that also allows us to amplify new opportunities for our partners and enable marketers to grow.”

At a time when the pace of global change is accelerating, partners play a critical role in delivering the necessary technology and expertise that marketers need to navigate the current landscape. Marigold’s singular mission and focus is to deliver world-class relationship marketing solutions that enable marketers around the world to grow, scale and future-proof their businesses.

“Marigold’s dedicated focus to relationship marketing and its structured program provides partners with a scalable environment as they navigate the changing business landscape and meet marketers where they are with the solutions that they require to succeed,” said Terry Mefsut, Director of Marketing Technology for Deloitte. “Access to Marigold’s expanded product suite and services allows us to further extend the best-in-class solutions we provide across our global network of brand marketers.”

Marigold’s enhanced partner program includes consolidated tracks for global and regional opportunities, innovation, go-to-market and expanded services, including:

• Global Reach and Industry Expertise: Marigold has more than 30 years of proven success in delivering results for organizations from SMBs to enterprises around the world. The recent rebrand and unification of the solutions not only enables customers to grow, scale and future-proof their businesses, but also opens up new regions, solutions and verticals for partners to mutually benefit. Partners play an important role at Marigold, bringing additional subject matter expertise, reach, scale, consultancy and technologies to existing and future customers.
• More Innovation: With Marigold customers already benefiting from the collective power and force multiplication of its full-solution portfolio, the company is focused on making it easier for partners to connect and integrate. Together, Marigold and its partners develop packaged, fit-for-purpose solutions with high-performing integrations across six product families, including Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent and Vuture.
• Go-to-Market Strategies: Marigold is increasing new routes to market with its partners across segments, industries and regions. This includes expanding go-to-market motions with end-to-end relationship marketing offerings across its full-solution portfolio, as well as fit-for-purpose programs for driving customer acquisition, engagement, retention and loyalty.
• Expanded Services Network: Marigold is increasing investment in partner education, including accelerating certifications and onboarding processes, as well as launching a partner portal to enable greater collaboration. More than 40,000 global brands trust Marigold to create experiences that build relationships while addressing unique business needs, enabling a wide breadth of opportunities within its partner ecosystem.

For more information about the partner program, please visit meetmarigold.com/partners.

About Marigold

Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.

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