Phil Rubin

Phil Rubin is a global leader in customer marketing and loyalty strategy, and an entrepreneur who has grown businesses for 30+ years. He is the founder Grey Space Matters, a growth and innovation firm working with technology companies, investors and enterprise clients worldwide.

Prior to GSM, he worked for Bond, which acquired Dialogue, the firm Phil founded in 2006. Dialogue, a leading independent loyalty firm, served global clients including Activision, Adidas, Allergan, American Express, Boehringer-Ingelheim, Citigroup, Disney, Estee Lauder, Mandarin Oriental, Nike and others.

Phil is recognized as a thought leader and sought-after keynote speaker for events across North America, Europe and Asia. He is a Certified Loyalty Marketing Professional (CLMP) and Board of Regents member at The Loyalty Academy. Phil’s career started in Macy’s Executive Training Program and included roles at Midway Airlines and GTE (now Verizon). He earned an M.B.A. from the A. B. Freeman School at Tulane University and a B.S. in Finance from L.S.U.

Company Bio

There are many paths to grow a business, many tried and true and many others requiring a different approach. Trying new things. Testing new solutions and technologies. Taking risks — managed ones — that go in a different direction than “the usual suspects” in your category.

Those are all areas where Grey Space Matters.

Led by Phil Rubin and with a team of both highly experienced experts across a variety of disciplines and a portfolio of partners, GSM helps companies accelerate growth through innovation, strategy, development (business, product, partner and corporate) and taking action. All supported by the right balance of expertise and insights and done in collaboration with you and your team.

We provide strategic advisory and with our partners, connections, insights and tools to go-to-market. All built on expertise, creativity and the discipline that comes from experience in tandem with a quest for innovation that is suitable for brand leaders and those wanting to challenge said leaders.