Tom Peace

Tom has 15+ years of experience working at the forefront of the loyalty industry. He brings expert knowledge in all forms of customer loyalty including Financial Services, Retail, F&B, Travel and FMCG sectors.  Tom’s experience covers the latest trends in loyalty including “Paid-for loyalty”, Card-linking, real-time data analytics and emotional/experiential loyalty techniques.

As Managing Director of The Loyalty People Tom has grown the business significantly over the last 2 years through a strong focus on growing our global community as well as leading our client engagements to create innovative customer strategies for our global clients.

Company Bio

The Loyalty People are strategic consultants with a laser focus on loyalty, CRM and customer engagement.  We work with our global clients to deliver market-leading loyalty strategy, including full programme design, CRM optimisation, programme innovation, market research, business casing, data analytics and solution assessment.

We are proud to have worked with a range of global clients such as Papa Johns Pizza, Christian Louboutin, Decathlon, Mall of Qatar, Coach, Kate Spade and Carolina Herrera, among others

We also run a fast-growing global community of over 6k loyalty experts through our LinkedIn following and our newsletter subscribers, where we provide the latest loyalty news, trends, insights and expert opinion.

Find us on LinkedIn and subscribe to our Newsletter at