Hospitality Loyalty Trends for 2023 – Comarch and The Loyalty People Report


Hospitality is a unique industry where the success or failure of a brand is often determined by human experience. It’s not just about rewards and marketing gimmicks – hotels and restaurants thrive on a sense of understanding, community, and empathy, which helps brands create genuine bonds with their clients. But how do you form deep customer connections in a world of quick fixes, short-lived trends, and lingering post-pandemic effects? 

The answer is here – in our brand new Hospitality Loyalty Report for 2023. Prepared by Comarch and The Loyalty People, this white paper contains an overview of the current hospitality landscape with trends, challenges, and tips on how to connect with customers and better understand their needs. It’s a step-by-step guide to navigating the dynamic changes in modern clients’ habits, likes, and approaches.

Read the report to learn:

  • Why can rational and emotional loyalty be the key to solid engagement in hospitality?
  • How can you use the power of technology to identify, analyze, and engage customers?
  • What values remain relevant in the hospitality industry?

These insights are brought to you by George Gee – Associate Consultant, Hospitality at The Loyalty People and Magdalena Pudełko a Loyalty Strategy and Key Account Manager at Comarch. George is an award-winning expert with 15 years of experience developing, launching, managing, and optimizing loyalty programs. He provides strategic consultancy solutions for hospitality clients in loyalty, CRM, segmentation, customer retention, and launch implementation. Magdalena is a Loyalty Strategy and Key Account Manager who advises brands on the best approach to loyalty strategies and technology mix. Over the last six years, Magdalena has worked on loyalty projects in both the retail and F&B sectors.

Want to know how to build stronger customer relationships and drive revenue in hospitality? Download the report with tips from industry professionals.

Click here to get your free copy