“Let’s Talk Loyalty” Announces Partnership with Loyalty Expert Amanda Cromhout as Guest Host for Industry-Leading Podcast

Loyalty Marketing

Paula Thomas

August 23, 2022

“Let’s Talk Loyalty” is the industry-leading podcast dedicated to loyalty marketing professionals and is ranked in the top 5% of global podcasts.



August 23rd, 2022 Dubai, UAE


Let’s Talk Loyalty today announced a partnership with renowned South Africa-based loyalty expert Amanda Cromhout, who will take on the role as guest host for the industry-leading podcast. Amanda will host a monthly episode for “Let’s Talk Loyalty” from the 7th of September 2022, interviewing loyalty leaders from global brands that she admires.

“Let’s Talk Loyalty” was the first independent podcast in the industry and is now three years old. Its goal is to provide a source of education and inspiration to loyalty industry professionals who love to learn from other practitioners in this increasingly important discipline. The show is also a successful media business, dedicated to serving the needs of loyalty industry partners. After three years of hosting the podcast alone, founder Paula Thomas is taking the opportunity to expand the variety and style of the show by inviting other global thought leaders to contribute to its extensive content schedule.

Amanda Cromhout is the first “guest host” to be invited to partner with the “Let’s Talk Loyalty” team, based on her extensive experience in the field of loyalty, in particular at the forefront of the loyalty industry in South Africa. She is frequently invited to speak professionally as a thought-leader and is joining “Let’s Talk Loyalty” to share her insights and wisdom with a global audience.

Speaking on behalf of “Let’s Talk Loyalty”, founder Paula Thomas commented “Amanda is an incredibly impressive loyalty professional who realizes the power of podcasting to help grow the loyalty industry and share our global insights with each other. With such a loyal audience listening to our three weekly episodes, “Let’s Talk Loyalty” is thrilled to have Amanda partnering with us to share her expert insights as a guest host. We are excited to partner with Amanda to help grow her global brand and our audience and further inspire our audience.”

Amanda Cromhout commented “As an avid follower of Paula’s podcasts, I gain such incredible insights from the “Let’s Talk Loyalty” series, so it’s a great fit for Paula and myself to partner in this way.  I love engaging with loyalty experts, as we have so much to learn from each other.  My personal network, through the loyalty consultancy Truth, can bring new guests to share loyalty brilliance to the “Let’s Talk Loyalty” audience.

About Let’s Talk Loyalty

Let’s Talk Loyalty” is the first independent podcast in the loyalty marketing industry.

Paula Thomas created this show in 2019 targeted at loyalty industry professionals who create, run and promote marketing programmes that drive customer loyalty.  With the industry spending over $323 billion on customer loyalty propositions, the show brings the global loyalty community together to continually learn from each other.

Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to share insights, and educate and inspire busy loyalty professionals.

For Further Details:   

Contact:                                  Paula Thomas, Founder, and Show Host, Let’s Talk Loyalty

Email:                                      paula@letstalkloyalty.com

Phone:                                     +97150 1486058


About Truth


Truth is founded by Amanda Cromhout and is an established, global loyalty consultancy, based in Cape Town serving clients across Africa and internationally.

Other than Truth loyalty consultancy, Amanda herself has lived a professional life immersed in loyalty, beginning with  airline FFP at British Airways & Oneworld, followed by deep retail customer experience at Woolworths, South Africa.


+27 (0) 82 797 7441




Additional Notes/Background:

  • Let’s Talk Loyalty offers a valuable source of knowledge for loyalty professionals each week.
  • The show specialises is interviewing global leaders of loyalty from some of the world’s top brands. Previous brands who have been featured include 7-Eleven, British Airways, Emirates Airline, Microsoft, Circle K, Tupperware, and Etisalat.
  • Let’s Talk Loyalty is ranked in the top 5% of all global podcasts according to Listennnotes.com
  • Headquartered in Dubai, UAE, the show’s audience features listeners from the US, UK, and Australia as its top three countries of global reach.