The Asia Pacific Loyalty Awards Celebrates Exceptional Customer Engagement and Loyalty


Australian Loyalty Association

March 19, 2024

Melbourne, Australia – March 18, 2024

The Asia Pacific Loyalty Awards, renowned for spotlighting exceptional accomplishments in customer loyalty and engagement across the region, are delighted to announce the winners of the 2024 edition. The grand gala, held on March 14th in Melbourne, marked the largest gathering of loyalty professionals ever held in Australia.

After a rigorous judging process across 16 categories, finalists were chosen for their outstanding contributions to loyalty initiatives, showcasing unparalleled creativity, innovation, and efficacy in engaging customers across various sectors.

Sarah Richardson, Chair of the Australian Loyalty Association, which orchestrates the Asia Pacific Loyalty Awards, expressed her enthusiasm, stating, “The Asia Pacific Loyalty Awards serve as a platform to recognise and celebrate the exemplary efforts of organisations dedicated to cultivating loyalty and satisfaction among their customer base.”

The winners of the 2024 Asia Pacific Loyalty Awards are:

1. Best Overall Loyalty Program Retail Grocery and Beverage

Everyday Rewards

2. Best Overall Loyalty Program Retail Excluding Grocery and Beverage

Supercheap Auto Club

3. Best Overall Loyalty Program Financial Services Finance, Banking and Insurance –

Westpac Rewards with Mastercard Loyalty Solutions

4. Best Overall Loyalty Program Travel, Car Hire, Airline, Accommodation, Airport

ALL Accor Live Limitless

5. Best Overall Loyalty Program Telco, Utilities, Energy, Service Station

Genesis Energy Power Shout with Simplicity Loyalty

6. Best Overall Loyalty Program Entertainment, Experience and Hospitality

ALL Accor Live Limitless

7. Best Overall Loyalty Program Business to Business

Premium Rewards Program, Taylors Wines with Points Shop

8. Best Overall Loyalty Program Business to Employee – All Industries

The Distributors Advantage All Stars Program with Gratifii

9. Best Use of Digital Technology

Samsung Learn & Earn with Stamp Loyalty

10. Best Loyalty Program Launch or Re-Launch

Bakers Delight Dough Getters with Marigold

11. Best Use of Communications

My Dan’s Membership Program, Dan Murph’s Endeavour Drinks Group

12. Best Loyalty Program Marketing Campaign

YUU Rewards Club Singapore’s Launch Campaign with

13. Best Social (CSR) Initiative

The Warehouse Group Marketclub with Eagle Eye

14. Best Sustainable Initiative

Qantas Loyalty Green Tier

15. Best Use of AI Technology

Myer One

16. Best Customer Experience

G8 Education Childcare Saver with Wink

Entries will open in June for the 2025 Asia Pacific Loyalty Awards. For more details, please visit the Asia Pacific Loyalty Association or the Australian Loyalty Association.

Mark your calendars for August 7th and 8th as the Australian Loyalty Association presents the prestigious Asia Pacific Loyalty Conference, at the QT Resort, Gold Coast. As the largest loyalty conference in the region, it’s poised to bring together top-tier professionals and enthusiasts for an unforgettable event.

Contact Information:

Australian Loyalty Association +61 438 923 300