And when I met George, his team had just launched the voter books loyalty program three months before. So in many ways, VodaBucks has like any traditional loyalty program. As members can earn points by buying Vodacom products, paying their bills and interacting with the app. But in many ways, this program is also very different. For example, I learned from George that in South Africa, people frequently have numerous different SIM cards for their phones and they swap them in and out in an effort to save money. So Vodacom offers its members voted books to simply keep their SIM card in the phone for longer VodaBucks is also using gamification as a key component, and there are plenty of different games available that of course unlocked different rewards for their members.