Today we are back in Asia, this time in Vietnam to learn all about Lotusmiles, the loyalty programme for Vietnam Airlines.
Vietnam Airlines is part of the SkyTeam Alliance and our guest today is Thi Thu Hien Tran, Deputy Director of Lotusmiles, based in Hanoi in Vietnam.
Hien shares the journey for Lotusmiles from its original launch in 1999 through to today and their latest achievements in loyalty.
Gen AI bridges the gap between ideas and action, making it easier than ever to turn concepts into reality. Capillary Tec...
The future of retail goes beyond personalization. It's all about hyper-personalization 🚀. PAYBACK has invested heavil...
🚀 When GHA Discovery was relaunched, one objective was to create an innovative loyalty currency. Just like their Loca...
Pizza Hut designed their loyalty program to make everyday interactions more fun and engaging for Gen Z! 🍕✨ Underst...
💡 Etihad Guest’s market proposition serves both flying and non-flying members. ✈️💼 This balanced approach fu...
Gen Z is the most engaged with loyalty programs, with 67% showing high engagement. This generation values the rewards an...
Loyalty isn’t just about members sticking with your brand—it's about your brand sticking with them. 💪 IHG One Rew...
✅ To truly win customers, our personalization should be precise. 🤖 Every marketing effort needs to feel like it gen...
This episode is also available in audio format on our Let's Talk Loyalty podcast. Most marketers today are facing a per...
🔥 AI isn't just a hot topic; it's a game-changer for IT companies! 🤖 Comarch is all about embedding AI into their ...
Loyalty programs are a powerful tool for customer engagement in many industries like airlines and hotels. 🌍 At WestJe...
It's essential to keep things simple—avoid making reward points feel like a math exam. Flexibility and understanding c...
Langham's new loyalty program, "Brilliant by Langham," focuses on acquiring new members and creating brand awareness. Le...
The Canadian Automobile Association (CAA) focuses on creating value for its paid members. Their goal is to keep members ...
When Singapore Airlines looks at growth for its Kris+ program, quality is its main focus. 🌟 For Australian KrisFlyer ...
Discover the adjoe Arcade! 🎮📱 Users can play games to earn rewards like points or cashback. 🎁💰 Don't miss ou...
Check out the significant changes to the Finnair Plus program! 🛫 Now featuring a new spend-based model, currency chan...
Check out this insightful chat with RACV about the importance of leveraging relationships with partners to offer exclusi...
Gallup's recent study reveals that 60% of German employees are considering switching jobs. This shows how important it i...
Insightful discussion on the importance of integrating loyalty programs with the brand's entire ecosystem, emphasizing c...
Joy shares the gap between what customers say they want and how they behave in loyalty programs. This highlights the nee...
Learn how Meliá Hotels International harnesses customer satisfaction as a competitive advantage. Tune in to uncover the...
"Don't waste a crisis" - In this episode, learn how Cathay Pacific transformed a challenging time into an opportunity fo...
Epsilon specializes in personalized outcome-based marketing. They focus on understanding customers to personalize commu...
March 8th is International Women’s Day around the world. To celebrate, Carly Neubauer created a very special we...
Insightful discussion on the importance of emotional loyalty and providing experiential rewards in loyalty programs. To...
MGM Rewards makes big changes by understanding and getting to know customers better. The goal is to improve the experien...
Don't miss the Loyalty Industry Flagship Event in Dubai! Plus, witness the International Loyalty Awards outside the UK...
A successful loyalty program starts on the frontline. That is one of the Key Success Factors of the Starbucks Rewards Pr...
Embrace rapid experimentation and learn from data to understand what works. Keep innovating, keep testing, and keep refi...
The role of employees in delivering a loyalty program and the importance of creating a seamless experience for guests, e...
Today’s episode is available in both audio on "Let's Talk Loyalty" and in video format on www.Loyalty TV....
This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV. It has already ...
Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV". This interview fea...
Discover why businesses need to understand Loyalty Marketing better. This is our final episode of Let's Talk Loyalty an...
Loyalty in Russia, Russian Loyalty Awards and UAE Loyalty Conference Hello and welcome to today’s episode of LTL and ...
This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic o...
Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an...
Engagement is key! Globe Group’s loyalty program is all about connecting with its customers and giving them access to ...
United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the i...
Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s. ...
Loyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Unio...
Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everythi...
Why did the Australian Loyalty Association decide to launch the Asia-Pacific Loyalty Awards? Sarah Richardson is the...
Today's episode features Circle K, one of the world’s leading convenience and fuel retail businesses which opera...
Maximizing Customer Loyalty: Strategies for Long-Term Success Today’s episode features a brand that has been at the T...
Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, ...
Today’s guest is well known to everyone working in the travel loyalty industry globally. Danielle Brown is the C...
Today we meet the CEO of an iconic brand here in the UAE. Dubai Golf was established in 1988 and manages some of t...
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