#89: Introduction to Earth Rewards - A Loyalty Solution for the Environment‬

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Welcome to “Let’s Talk Loyalty” – an industry podcast for loyalty marketing professionals. I’m your host, Paula Thomas and if you work in loyalty marketing, join me every week to learn the latest ideas from loyalty specialists around the world.

Welcome to let’s talk a little loyalty – my new shorter show for loyalty marketing professionals.

In this episode, I’m summarizing my interview with Kieron Kelly, an Irish man who founded a technology platform called earth rewards, which is a loyalty program that measures educates and inspires consumers to behave in ways that minimize their impact on the environment.

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From the research I did for this show in late 2019, protecting the global environment was in fact, the number one concern around the world for both millennials and gen Z consumers, and this show discusses how earth rewards is positioning itself as a solution with its app based loyalty program. The first feature we discussed is the learn and earn feature, which allows users to measure their own impact on the environment. In terms of understanding how many kilos of carbon their lifestyle is producing each year, they can then compare that to the average carbon impact of other people in any one of 30 countries around the world.

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The blockchain based solution is designed to compliment any existing loyalty programs that want to add the earth rewards currency as a compelling environmental feature to their loyalty proposition, by partnering with earth rewards, to help their members offset the impact of their lifestyle. Listen to the full episode, to learn how your loyalty program can partner with earth rewards to make a real difference to the environment and build emotional connections with consumers by demonstrating a real commitment to taking action, to help save the environment, to learn more. You can listen to the full interview.

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It’s the number 13 on let’s talk loyalty.com. This show is sponsored by the wise market here. The world’s most popular source of loyalty, marketing news insights and research. The wise marketeer also offers loyalty marketing training through its loyalty Academy, which has already certified over 170 executives in 20 countries as certified loyalty and marketing professionals. For more information, check out the wise market tier.com and loyalty academy.org.

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