Circle K’s Pokémon Go Partnership – An Award-Winning Game Driving Footfall
Loyalty TV |Oct 12, 2023
Today’s episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.
Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser-focused on achieving the brand’s single biggest key commercial objective – to drive both loyal and new customers in-store.
Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation withMJ Tierney, Head of European Marketing at Circle K.