MGM Rewards: Listening to Customers for Better Changes
Loyalty TV |Feb 22, 2024
MGM Rewards makes big changes by understanding and getting to know customers better. The goal is to improve the experience for gaming customers by addressing their specific preferences and requirements.
This episode features another iconic brand – MGM Resorts!
Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas.
Our guests are Anil Mansukhani, Vice President Loyalty Marketing and Beck Sundquist, the Vice President of Product Management at MGM Resorts International.
