It has already been a year since we met withBen Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme ofAir France,KLM andTransavia.
Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.
Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.
