{"id":1018,"date":"2022-08-17T04:12:46","date_gmt":"2022-08-17T04:12:46","guid":{"rendered":"https:\/\/letstalkloyalty.com\/?p=1018"},"modified":"2024-12-11T17:01:35","modified_gmt":"2024-12-11T13:01:35","slug":"salling-group-scales-omnichannel-loyalty-program-through-the-power-of-cheetah-digital","status":"publish","type":"post","link":"https:\/\/letstalkloyalty.com\/staging\/salling-group-scales-omnichannel-loyalty-program-through-the-power-of-cheetah-digital\/","title":{"rendered":"Salling Group scales omnichannel loyalty program through the power of Cheetah Digital"},"content":{"rendered":"

Denmark-based retail operator exceeds loyalty registration goals just four weeks after leveraging Cheetah Digital to transform loyalty program, resulting in global award nomination.<\/p>\n

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Tuesday, 16 August 2022: Cheetah Digital<\/a><\/strong>, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator\u2019s loyalty solution to reward customers and engage with them in new and innovative ways as third-party cookies phase out entirely.<\/p>\n

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Upon launching its loyalty app, Salling Group smashed its loyalty registration goals in just four weeks. It quickly rose to the #1 and #2 most downloaded app in Denmark. Even more, by weaving digital payments, coupons, and gamification into individual brand apps, the Group achieved a 10x lift <\/strong>in daily active users, resulting in a significant increase in revenue and engagement.<\/p>\n

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The innovative solution\u2019s success has earned Cheetah Digital and Salling Group recognition by the International Loyalty Awards<\/a><\/strong>, with Salling Group a 2022 Finalist for the \u2018Best Loyalty Industry Innovation\u2019. Winners are due to be announced in June this year.<\/p>\n

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For Salling Group, it was important to have a loyalty program that was easy to use and that could deliver intelligent, contextually relevant, highly personalised offers to customers \u2014 treating each and every customer as an individual.<\/p>\n

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\u201cWith what\u2019s happening nowadays with cookies and data privacy, being able to engage with your customer on their terms is key. When they sign up for your app, they\u2019re essentially saying they give you permission to engage with them there. It\u2019s the most ethical way. And supercritical to keeping app engagement high is to continuously present them with new information, games, and services, which Cheetah Digital enables us to do, seamlessly,\u201d Kasper Troldtoft Henriksen, Senior Manager, Customer Program at Salling Group says. \u201cWe\u2019re absolutely delighted that our program has received global recognition by such a prestigious international loyalty award.\u201d<\/p>\n

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Watch the customer story here: <\/strong><\/p>\n

https:\/\/www.cheetahdigital.com\/signals\/client-success-story-salling-group-loyalty-app\/<\/a><\/p>\n

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Together with Cheetah Digital, Salling Group implemented a company-wide, fully integrated digital marketing program. Not only was this loyalty program unique to each of its brands, but it also gave Salling Group\u2019s customers more \u2014 more personalisation, more experiences, and more benefits.<\/p>\n

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After a number of discussions and with Cheetah Digital\u2019s support, Salling Group decided to build a loyalty program<\/a><\/strong> that could be used anywhere as an owned, digital personalised communication channel; something that wasn\u2019t reliant on Facebook and Google-walled gardens. Even more, the program would help the Group understand its customers beyond transactions.<\/p>\n

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To keep the loyalty program easy to use, it leverages single-touch activation<\/a><\/strong> and requires only three things: an app download, email address, and payment card. Now customers don\u2019t need to carry around another card in their wallets, and Salling Group benefits by having every single transaction captured to use for greater personalisation.<\/p>\n

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More than simple to use, Salling Group\u2019s app makes customers\u2019 lives easier overall. By embedding the Netto+ service into the loyalty app, customers can scan their items on their phones as they shop. When they\u2019re finished shopping, they press the pay button and walk out without ever needing to queue.<\/p>\n

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Even more, Salling Group\u2019s digital refund feature, powered by Cheetah Digital, taps into emotional loyalty to create a hassle-free return experience based on trust. If customers are not happy with the quality of their item; they simply go into the app, take a picture, upload it and get their money back. This innovative feature also provides Salling Group with information to take back to suppliers when produce doesn\u2019t meet its quality standards.<\/p>\n

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Salling Group\u2019s loyalty program, which also employs gamification, is a constant work in progress. The Group is always looking for new and innovative ways to easily reward its customers.<\/p>\n

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Nick Watson, VP Customer Success at Cheetah Digital, affirms that\u2019s the beauty of audience building \u2014 it\u2019s a never-ending journey of optimisation. \u201cWe\u2019re delighted to see Salling Group continuing to push the envelope with our innovation and getting the recognition it deserves from the International Loyalty Awards,\u201d he says.<\/p>\n

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\u201cSalling Group is revolutionising how brands unlock the value of their data to build meaningful, one-to-one relationships with customers, which will prove absolutely vital as third-party cookies phase out entirely. We are excited to continue working together with Salling Group and watching how the brand continues to evolve and grow.\u201d<\/p>\n

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As the largest retailer in Denmark, Salling Group serves more than 11 million customers per week. With grocery stores in three countries, web shops, department stores, coffee shops, restaurants, and as a supplier of meal boxes, Salling Group touches the lives of millions every single day.<\/p>\n

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About Cheetah Digital<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalised experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world\u2019s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com<\/strong><\/a>.<\/p>\n

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About Salling Group<\/strong><\/p>\n

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Salling Group is Denmark’s largest retail group<\/strong> and serves 11 million customers per week. With grocery stores in three countries, webshops, department stores, coffee shops, restaurants, and as a supplier of meal boxes in the whole country, we intervene in the lives of millions of people every single day. To learn more, visit https:\/\/en.sallinggroup.com<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Denmark-based retail operator exceeds loyalty registration goals just four weeks after leveraging Cheetah Digital to transform loyalty program, resulting in global award nomination. Tuesday, 16 August 2022: Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator\u2019s loyalty … <\/p>\n

Continue reading “Salling Group scales omnichannel loyalty program through the power of Cheetah Digital”<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"\nSalling Group scales omnichannel loyalty program through the power of Cheetah Digital | Let's Talk Loyalty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letstalkloyalty.com\/staging\/salling-group-scales-omnichannel-loyalty-program-through-the-power-of-cheetah-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salling Group scales omnichannel loyalty program through the power of Cheetah Digital | Let's Talk Loyalty\" \/>\n<meta property=\"og:description\" content=\"Denmark-based retail operator exceeds loyalty registration goals just four weeks after leveraging Cheetah Digital to transform loyalty program, resulting in global award nomination. 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