{"id":1251,"date":"2023-01-19T12:19:57","date_gmt":"2023-01-19T12:19:57","guid":{"rendered":"https:\/\/letstalkloyalty.com\/?p=1251"},"modified":"2024-12-11T17:01:08","modified_gmt":"2024-12-11T13:01:08","slug":"introducing-marigold-tm-the-first-martech-company-to-deliver-relationship-marketing-solutions-that-drive-lifetime-loyalty","status":"publish","type":"post","link":"https:\/\/letstalkloyalty.com\/staging\/introducing-marigold-tm-the-first-martech-company-to-deliver-relationship-marketing-solutions-that-drive-lifetime-loyalty\/","title":{"rendered":"Introducing MarigoldTM<\/sup>: The First Martech Company to Deliver Relationship Marketing Solutions that Drive Lifetime Loyalty"},"content":{"rendered":"

Rooted in Deep Industry Expertise, Marigold Unites World-Class, Fit-for-Purpose Marketing Solutions across the Full Customer Lifecycle that Build Loyal Customer Connections for Over 40,000 Global Brands, from SMB to Enterprise<\/h3>\n

NASHVILLE, Tenn. \u2014 January 19, 2023 \u2014 Today, CM Group CEO Wellford Dillard introduced <\/span>Marigold<\/a><\/span><\/strong>,<\/span>\u00a0which brings together the company\u2019s global, cross-channel email and martech solutions, technologies, and services under one brand. Marigold\u2019s offerings are united by a singular mission and focus: to deliver world-class relationship marketing solutions that enable customers around the world to grow, scale and future-proof their businesses. Customers are already benefiting from the collective power and force multiplication of Marigold\u2019s full-solution portfolio, which is accelerating innovation across all Marigold products and making market-leading developments available to customers faster.<\/p>\n

The unveiling of Marigold represents the next stage in CM Group\u2019s strategic growth plan to deliver specialized, cross-channel relationship marketing solutions that support marketers across the full consumer lifecycle by providing personalization at scale, interactive digital experiences, and loyalty programs across industries. With deep roots and a proven record of helping customers successfully evolve their businesses for more than 30 years, Marigold offers solutions that empower marketing teams of all sizes and sophistication with the relationship marketing tools, support, and expertise they need to grow their consumer loyalty, today and in the future.<\/p>\n

“We are thrilled to introduce Marigold, which perfectly reflects who we are and why we exist: to drive growth for our customers. By nature, marigolds are growth catalysts for other plants, and as Marigold we are focused on partnering with our customers to help stimulate their growth,\u201d said Wellford Dillard, CEO of Marigold. \u201cAs a global pioneer in relationship marketing, our vision has always been about bringing together the most powerful, best-in-class relationship marketing solutions across email, mobile and loyalty for brands of all shapes and sizes to build long-lasting customer relationships. Marigold is proud to be leading from the front during the largest digital and martech transformation in history.\u201d<\/p>\n

Marigold delivers purpose-built solutions for marketing teams across retail, franchise, media and publishing, restaurants, agencies and professional services firms, higher education, nonprofits, travel, entertainment and more. More than 40,000 global brands like TGI Fridays, Orangetheory Fitness, Morning Brew, Magnolia Bakery, The Honey Baked Ham Company and Thrive Market trust Marigold to create experiences that build relationships at every point in the customer journey.<\/p>\n

Anchored in best-in-class marketing solutions, last year the company increased investment to expand the breadth and depth of its offerings to include SMS, as well as a platform that allows brands to collect zero-party data at scale. Marigold has also invested in the growth of its leadership and bench of experts across the key industries it serves around the globe.<\/p>\n

Many of today\u2019s marketing solutions have built a wedge between brands and their consumers. Recession concerns, changes in privacy regulations, and the sunsetting of cookies have pushed brands to approach marketing differently. The future of marketing is about creating and nurturing relationships to better connect consumers with the products and services they love.<\/p>\n

Marigold is best suited to address this change with solutions that serve the entire customer lifecycle from acquisition through loyalty and brand advocacy. This includes specific features to acquire, engage and retain customers, along with the expertise to inspire successful, long-term relationship marketing programs at scale and for marketers of every skill level.<\/p>\n

New data revealed in the recently published<\/a><\/span> Marigold 2023 Consumer Trends Index<\/a><\/span><\/strong> shows that\u00a0brands need to consider interests and preferences to build loyalty with consumers:<\/p>\n