{"id":350,"date":"2022-08-12T06:23:24","date_gmt":"2022-08-12T06:23:24","guid":{"rendered":"http:\/\/letstalkloyalty.com\/?p=350"},"modified":"2024-12-11T17:01:36","modified_gmt":"2024-12-11T13:01:36","slug":"cheetah-digital-announces-new-back-to-school-loyalty-program","status":"publish","type":"post","link":"https:\/\/letstalkloyalty.com\/staging\/cheetah-digital-announces-new-back-to-school-loyalty-program\/","title":{"rendered":"Cheetah Digital announces new \u2018back to school\u2019 loyalty program"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>The cross-channel customer engagement solution provider unveils fresh top-of-the class relationship marketing strategies across the entire customer lifecycle, from acquisition through to loyalty.<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer has revealed a new <strong><a href=\"https:\/\/chdig.co\/3bTr9DC\">\u2018back to school\u2019 loyalty program<\/a><\/strong> to help retail marketers be prepared for this major post-holiday season.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Cookies have long been a lunchbox favourite. However, when they\u2019re of the \u2018third-party\u2019 variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to <strong><a href=\"https:\/\/chdig.co\/3tYqN3Q\">Cheetah Digital\u2019s 2022 Digital Consumer Trends Index<\/a><\/strong>, 64% of consumers say they believe cookie tracking is \u201ccreepy\u201d.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">To win the custom of today\u2019s digitally savvy consumer, rather than leave everything to the last minute, retail marketers need to implement relationship marketing strategies that put the customer at the heart of everything.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The program is rich in expert insights and examples, including:<\/p>\n<p style=\"text-align: justify;\">\n<ul style=\"text-align: justify;\">\n<li><strong>The ABCs of loyalty drivers and the data \u2018value exchange\u2019<\/strong> and how brands like Reckitt Benckiser and Vans are creating memorable loyalty experiences<\/li>\n<li><strong>Smart ways to grow back-to-school marketing campaigns across every channel <\/strong>and how brands like Aeropostale are driving personalisation by leveraging data at scale<\/li>\n<li><strong>Why real-time marketing is a back-to-school marketer\u2019s \u201cBFF\u201d<\/strong> and how brands like Salling Group are building a loyalty program that could be used as an owned digital personalised communication channel, rather than relying on Facebook and Google walled gardens<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Nick Watson, VP Client Success EMEA at Cheetah Digital says considering there\u2019s been an 86% increase in consumers who want suggested products and services based on their preferences in return for their loyalty, according to <strong><a href=\"https:\/\/chdig.co\/3tYqN3Q\">Cheetah Digital\u2019s 2022 Consumer Trends Index<\/a><\/strong><a href=\"https:\/\/chdig.co\/3tYqN3Q\">,<\/a>\u00a0learning more about them is time well spent. There\u2019s also been a near 60% increase in consumers who feel frustrated with a brand whose personalisation initiatives fail to recognise their unique desires and needs.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\u201cThis year, getting a personalised omnichannel experience right is the path to increased revenue in customer retention in a saturated back-to-school market. The most forward-thinking retail marketers are progressively profiling customers\u2019 interests, preferences, motivations and desires. They know it\u2019s a perpetual process and, like learning and homework, progressive profiling never stops \u2014 it simply evolves,\u201d he says.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Download Cheetah\u2019s back-to-school white paper <strong><a href=\"https:\/\/chdig.co\/3bTr9DC\">here<\/a>.<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>About Cheetah Digital<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalised experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today\u2019s consumer. Many of the world\u2019s best brands, including Starbucks, Hilton, Neiman Marcus, Levi\u2019s, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit <strong><a href=\"http:\/\/www.cheetahdigital.com\/\">www.cheetahdigital.com<\/a><\/strong><a href=\"http:\/\/www.cheetahdigital.com\/\">.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cross-channel customer engagement solution provider unveils fresh top-of-the class relationship marketing strategies across the entire customer lifecycle, from acquisition through to loyalty. Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer has revealed a new \u2018back to school\u2019 loyalty program to help retail marketers be prepared for this major post-holiday season. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/letstalkloyalty.com\/staging\/cheetah-digital-announces-new-back-to-school-loyalty-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cheetah Digital announces new \u2018back to school\u2019 loyalty program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cheetah Digital announces new \u2018back to school\u2019 loyalty program | Let&#039;s Talk Loyalty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letstalkloyalty.com\/staging\/cheetah-digital-announces-new-back-to-school-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cheetah Digital announces new \u2018back to school\u2019 loyalty program | Let&#039;s Talk Loyalty\" \/>\n<meta property=\"og:description\" content=\"The cross-channel customer engagement solution provider unveils fresh top-of-the class relationship marketing strategies across the entire customer lifecycle, from acquisition through to loyalty. Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer has revealed a new \u2018back to school\u2019 loyalty program to help retail marketers be prepared for this major post-holiday season. &hellip; Continue reading &quot;Cheetah Digital announces new \u2018back to school\u2019 loyalty program&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letstalkloyalty.com\/staging\/cheetah-digital-announces-new-back-to-school-loyalty-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Let&#039;s Talk Loyalty\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T06:23:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-11T13:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/letstalkloyalty.com\/staging\/wp-content\/uploads\/2021\/02\/having-a-walk-schoolgirl-is-outside-near-school-b-2021-12-27-16-14-47-utc-2048x1365-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" 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