The solution to achieving advanced customer loyalty!

Building emotional connections with customers is the pinnacle of marketing success. 79% of consumers report that their favorite brand makes an effort to establish a relationship with them, and 57% of them consider these efforts to be either important or critically important for maintaining their loyalty.* Marigold Loyalty, our industry-leading loyalty program management solution, is designed to exceed your customers’ expectations, increase their visit frequency and spend, and drive the advanced loyalty your brand craves.

The need for loyalty programs

Consumers love loyalty programs, and their popularity continues to grow. 43% of consumers say they are more likely to take part in a loyalty program this year compared to last, while a mere 8% are less likely.* The brands who can develop robust loyalty programs will be poised for great opportunities among a sizable segment of consumers. 

Modern-day loyalty

Gone are the days when loyalty programs only meant tracking points for transactions. Today’s consumers want more than just rewards; they want a relationship with brands. A strong majority of consumers find value in unlocking exclusive content (62%) and being part of a brand’s community (58%).* Marigold Loyalty offers a wide range of engaging, personalised, and interactive experiences, to help your customers feel recognised and appreciated.


Tie purchases to reactions

Our deep POS and ecommerce integrations ensure member profiles are updated with purchase and redemption activities as they happen, enabling real-time reactions to occur per your program’s specifications.

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More than just points

Your points program doesn’t have to be one-size-fits-all. Marigold Loyalty has a flexible rules engine that enables brands to consider a customer’s entire activity history to drive powerful rewards.

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Reward based on loyalty status

We make it easy to recognize and offer special treatment to your best customers. Our flexible tier structure provides customers with unique earning opportunities based on their loyalty status.

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Right reward, right moment

Rewarding to your most valuable customers is key to creating lifelong loyalty. With our rewards management capabilities, you can recognize your loyal customers with physical and digital goods, gift cards, and more.

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Deliver personalized offers

Define, manage, and target personalized offers online, at the register, and when customers are near your store. We make it easy to deliver single-use coupons and product recommendations, and manage redemptions.


Give your customers a voice

Brands that listen to their customers can build stronger relationships. We can help you conduct quick and effective voice-of-customer polls to validate product concepts or progressively build consumer profiles.

Tap into customer influence

Word-of-mouth is one of the most powerful forms of marketing. Marigold Loyalty enables your customers to be vocal advocates of your brand on social and reward them for the promotion and referrals you receive.

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Seamlessly manage mobile wallets

Securely manage mobile wallet capabilities including loyalty card storage, offer notifications, and gift card redemptions through Marigold Loyalty to easily and directly drive store visits and revenue.

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Expert mobile app development

Connect with customers where they are — on their phones. With Marigold Loyalty, you can create and launch branded, ready-to-run mobile applications that will drive engagement and customer transactions.

We understand the value of emotional connection and have built Marigold Loyalty to transcend the antiquated loyalty program model.

Building lifelong relationships with customers is our passion. Visit our website at to learn about how we can help you turn your customers into loyal advocates.


*Digital Consumer Trends Index 2023