The solution to achieving advanced customer loyalty!
Building emotional connections with customers is the pinnacle of marketing success. 79% of consumers report that their favorite brand makes an effort to establish a relationship with them, and 57% of them consider these efforts to be either important or critically important for maintaining their loyalty.* Marigold Loyalty, our industry-leading loyalty program management solution, is designed to exceed your customers’ expectations, increase their visit frequency and spend, and drive the advanced loyalty your brand craves.
The need for loyalty programs
Consumers love loyalty programs, and their popularity continues to grow. 43% of consumers say they are more likely to take part in a loyalty program this year compared to last, while a mere 8% are less likely.* The brands who can develop robust loyalty programs will be poised for great opportunities among a sizable segment of consumers.
Modern-day loyalty
Gone are the days when loyalty programs only meant tracking points for transactions. Today’s consumers want more than just rewards; they want a relationship with brands. A strong majority of consumers find value in unlocking exclusive content (62%) and being part of a brand’s community (58%).* Marigold Loyalty offers a wide range of engaging, personalised, and interactive experiences, to help your customers feel recognised and appreciated.
