This episode is also available in video format on www.Loyalty.TV.
Over the past year Choice Hotels has made changes to their customer loyalty and rewards program, Choice Privileges, and following their most recent announcement we were fortunate to reconnect with Nandika Suri who is their Vice President of Loyalty, Cobrand Card and Partnerships for Choice Hotels International.
The conversation flows from her impressive career in Travel and Retail loyalty at leading brands beyond Choice Hotels, which include Under Armour and United Airlines, to the reasons why she’s implementing changes to the program. Nandika shares the impact already seen by the hotelier, most of which are franchise owned and operated, and the new value exchanges available to all customer types – those staying only a few times a year through to their new Titanium level members.
Hosted by Aaron Dauphinee
Show Notes:
1) Nandika Suri
2) Choice Hotels International
4) Book recommendation: The Loyalty Effect