About Capillary Technologies


Capillary Technologies is an enterprise-grade SaaS technology provider. Capillary’s AI-enabled loyalty management platform offers brands comprehensive solutions for customer engagement and experiential loyalty to achieve business goals and deliver a great consumer experience.

Capillary was founded in 2012 and is a technology-first company that delivers AI based cloud-native SaaS programs and solutions. A leading loyalty management and customer data platform, Capillary serves over 250 brands across 30 countries. The SaaS platform helps brands across industries digitally transform and improve consumer engagement. Acknowledged and recognized by Gartner and Forrester as a seasoned Loyalty expert, Capillary has a workforce of over 400 professionals across the globe that work towards delivering value to our clients and accelerating innovation in the field of Loyalty.



MINNEAPOLIS–(BUSINESS WIRE)–Capillary Technologies, a customer loyalty SaaS platform, has been named a Leader in The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023” report. Capillary’s Loyalty+ has earned 5/5 for 13 of the 28 criteria evaluated by Forrester.

The report, authored by Mary Pilecki and Cole Walsh, says that brands continue to invest in loyalty programs and loyalty technology solutions to help them engage and retain consumers — who are cutting back on spending and looking for more deals in response to higher prices. And according to Forrester’s Marketing Survey, 2023, “53% of B2C marketing decision-makers plan to increase their spend on loyalty technology in 2023, and economic uncertainty and scrutiny of marketing budgets has renewed marketers’ focus on the profitability of their loyalty strategies.”

Naming Capillary as a leader, the report states, “Capillary Technologies excels with robust tech capabilities and AI-powered nudges. Capillary Technologies offers a commerce solution, a customer data platform (CDP), and a loyalty platform, and expanded its loyalty reach by acquiring Persuade — a customer experience (CX) technology company — in 2021. Since then, Capillary has enhanced capabilities in its Loyalty+ offering for global clients in APAC, EMEA, and NA.”

In a Wave evaluation where 12 of the most significant vendors were considered, Capillary was evaluated to be one of only three leaders. “For us, this Forrester citation firmly establishes Capillary as a front-runner in the Loyalty Solutions space globally. For more than a decade now, we’ve helped hundreds of large enterprises realize the power of technology in delivering highly efficient loyalty programs to achieve the desired business outcomes. The evaluation in The Forrester Wave as a Leader is, in our opinion, a validation for the hard work the team has put in relentlessly over the years in helping brand marketers achieve extraordinary results and achieve customer loyalty as an outcome,” says Sameer Garde, CEO of Capillary Technologies.

The report further goes on to state, “Loyalty+ outpaces many in this competitive set because of robust functionality and a flexible data model. It excels in both loyalty program management and marketing, as well as in creating actionable insights from both customer and business data. And the platform’s ‘nudges’ feature leverages AI/ML to give marketers prescriptive advice on everything from program optimization to campaign management.”

About Capillary Technologies: Founded in 2012, Capillary Technologies has a presence across the United States, India, Middle East, and Asia, in particular, Southeast Asia. Capillary Technologies offers end-to-end loyalty programs, a comprehensive view of consumers and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering a diversified product suite of end-to-end loyalty programs, across 30+ countries, Capillary Technologies works with 250+ brands as of October 30, 2021, including Asics, PUMA, Shell, Tata, Fossil, Hoya, Pantaloons, GKB Opticals, Indian Terrain, Fossil, Vishal Megamart and many more from verticals such as apparel, footwear, supermarkets, conglomerates, manufacturing and electronics, pharmacy and wellness, fine dining and QSR, luxury and jewelry, entertainment, oil and gas, travel and hospitality. With a massive reach of 875 million+ consumers and processing 1.97 billion+ transactions in Fiscal 2021, Capillary Technologies’ promoter i.e., Capillary Technologies International Pte. Ltd. has the backing of Swanland Investment ltd. (an affiliate of Warburg Pincus), Sequoia Capital India Growth Fund II Ltd., Avataar Ventures Partners I, and Filter Capital Fund I Ltd. For more information, visit www.capillarytech.com.





Airlines and hoteliers across the globe are now able to utilize the power of Sabre and Capillary’s advanced solutions together by integrating Capillary’s sophisticated loyalty tools with their existing Sabre technology.

Bangalore, India – March 23, 2023 –  Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an agreement with Capillary Technologies, a best-in-class loyalty management and customer data platform provider that delivers AI-based, cloud-native SaaS programs and solutions. Through the agreement, Sabre has incorporated the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers, adding Capillary’s advanced loyalty management capabilities to their comprehensive offerings.

The Sabre and Capillary agreement will provide:

  • Valuable insights into customer loyalty data through real-time analytics;
  • New opportunities for end-to-end loyalty management and incremental revenue opportunities for airlines and hoteliers; and
  • Enhanced customer experiences across the entire traveler journey

For Sabre Hospitality customers, the Capillary hospitality platform will be integrated with Sabre Hospitality SynXis applications, including Central Reservations, Property Hub, Voice Agent, and Booking Engine. For airlines, Capillary’s loyalty management solution can be integrated with SabreSonic, Customer Insights, Payment, and Dynamic Rewards products.

The Capillary Technologies solution goes beyond traditional points-focused loyalty programs to enable brands across travel, and other sectors, to enhance consumer engagement through digital transformation. Using AI to interpret comprehensive data sets, Capillary Technologies provides meaningful, real-time insights into customer preferences, providing recommendations to empower airlines and hoteliers to step-up their relationships with travelers, while enhancing revenue-creation opportunities, through truly personalized interactions across all traveler touchpoints. Capillary Technologies, has been named a Leader in “The Forrester Wave TM : Loyalty Technology Solutions, Q1 2023” report. Capillary’s Loyalty+ has earned 5/5 for 13 of the 28 criteria evaluated by Forrester.

Sameer Garde, CEO, Capillary Technologies.said,

“The nature of the travel and hospitality industry has shifted dramatically in the last couple of years. With the advancements in digital technology, it is crucial that loyalty management solutions spearhead this change in the travel industry. Headless technology for customer loyalty helps airlines and hotels increase customer retention through advanced analytics and AI-powered nudges. We’re excited to partner with Sabre so that, together, we can bring Sabre customers, and the wider travel industry the customizable, integrated, cloud-based loyalty management solution they need for current times.”

With offices around the world, including presence across the United States, India, the Middle East, and Asia, Capillary Technologies brings a global understanding and focus to loyalty management.

Corrie DeCamp, Senior Vice President, Product Management, Sabre said,

“I’m delighted that through this alliance we can provide our airline partners with a novel approach to loyalty management that can be seamlessly integrated with their existing technology so they can rapidly respond to market conditions. Our joint loyalty management solution will enable airlines to stay connected with their flyers, understand their preferences, reward their loyalty and improve customer engagement through AI-driven recommendations that create incremental value for our customers and their frequent travelers.”

Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality said,

“I’m thrilled that we are further enhancing our hospitality offering through Capillary. It’s vital that hoteliers can understand ever-evolving guest preferences and expectations to create differentiated experiences and keep their guests delighted at every travel touchpoint.”

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