Serviclub, el programa de lealtad de YPF en Argentina (Spanish Episode) (#626)
Explore how Serviclub’s 25-year loyalty strategy transforms customer engagement in Argentina’s competitive market.
Explore how Serviclub’s 25-year loyalty strategy transforms customer engagement in Argentina’s competitive market.
Today, we explore Serviclub, YPF’s loyalty program with over 25 years of success in Argentina. Combining exclusive benefits, personalized experiences, and a strong points program, Serviclub has built a thriving community of loyal customers.
Join us and Gastón de Benedetto as we uncover the strategies behind its lasting impact in a fast-changing market.
Hosted by Alex Saul
(Spanish Episode)
Show Notes:
2) Serviclub
Our guest today is…
Gastón de Benedetto, Head of Loyalty & CRM at YPF
Gastón lead the strategy and execution of the YPF Serviclub program, which aims to increase customer loyalty, retention, and satisfaction.
You can connect with Gastón here:
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