Serviclub, el programa de lealtad de YPF en Argentina (Spanish Episode) (#626)

Explore how Serviclub’s 25-year loyalty strategy transforms customer engagement in Argentina’s competitive market.

ServiClub Loyalty Podcast
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Listen To The Serviclub Episode Here

About the Serviclub Loyalty Program

Today, we explore Serviclub, YPF’s loyalty program with over 25 years of success in Argentina. Combining exclusive benefits, personalized experiences, and a strong points program, Serviclub has built a thriving community of loyal customers.

Join us and Gastón de Benedetto as we uncover the strategies behind its lasting impact in a fast-changing market.

Hosted by Alex Saul

(Spanish Episode)

Show Notes:

1) Gastón de Benedetto

2) Serviclub 

 

YPF ServiClub Loyalty Program

Meet our guest

Our guest today is…

Gastón de Benedetto, Head of Loyalty & CRM at YPF

Gastón lead the strategy and execution of the YPF Serviclub program, which aims to increase customer loyalty, retention, and satisfaction. 

You can connect with Gastón here:

Linkedin

Audio Transcript