When Singapore Airlines looks at growth for its Kris+ program, quality is its main focus. 🌟 For Australian KrisFlyer members, Kris+ aims to be valuable beyond just flights. ✈️ Earning miles and status is easy, but Kris+ strives to add value in other ways too.

Since not everyone in Australia travels through Singapore often, Kris+ focuses on strong non-air partnerships. 🤝 Their goal is to create a robust ecosystem of partnerships that benefits their members.

Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+ from Singapore Airline’s Kris Flyer program, specifically in the Australian market.

Australia is the largest market for Singapore Airlines outside of its home base, and we were thrilled with the opportunity to hear about their achievements in such a mature loyalty market.

Our guest is Udhara de Silva, Head Loyalty Marketing (Australia) at Singapore Airlines who brings an incredibly interesting global perspective to this role.

Listen to enjoy this conversation with Udhara de Silva, from Singapore Airlines in Australia.