Joy shares the gap between what customers say they want and how they behave in loyalty programs. This highlights the need for us marketers to understand customer behavior for better loyalty strategies. Let’s enhance our marketing game with this valuable insight!

Today’s guest has an incredible career in loyalty, working for over thirteen years on many of the most exciting and innovative propositions that Starbucks now offers in the US market.

Joy Das Gupta is now an independent loyalty consultant who works for clients such as Brooks Running, and who has previously supporting brands like Coca Cola, Stanley, Black & Decker, Cisco Systems and Samsung for Merkle.

Joy caught our attention sharing valuable insights and potential pitfalls that loyalty marketing professionals need to be aware of, and she joins Loyalty TV today to share more of these.

Listen to enjoy my conversaton with Joy Das Gupta from Das Gupta Consulting LLC.