How to Boost Membership Renewal Rates and Build Customer Loyalty

Loyalty TV | May 23, 2024

The Canadian Automobile Association (CAA) focuses on creating value for its paid members. Their goal is to keep members engaged and loyal. The more members engage, the more value they see in the program.

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.

Steve joins us on Loyalty TV to explain how global “roadside assistance” organisations around the world are evolving in 2024.

He also shares how the “Canadian Automobile Association” obsesses about creating value for its members, whether they are drivers or not!

While many of us as loyalty professionals rely on “earn and burn” loyalty models to drive engagement, their “membership mindset” creates new opportunities for growth that are fascinating for us all!

Listen to enjoy my conversation with Steve Allmen.

More Videos

Gen AI’s Impact on Loyalty Programs

Gen AI bridges the gap between ideas and action, making it easier than ever to turn concepts into reality. Capillary Tec...

47 sec

How AI is Revolutionizing Retail With Hyper-Personalization

The future of retail goes beyond personalization. It's all about hyper-personalization 🚀. PAYBACK has invested heavil...

60 sec

From Stays to Rewards: The Simplicity of Discovery Dollars!

🚀 When GHA Discovery was relaunched, one objective was to create an innovative loyalty currency. Just like their Loca...

58 sec

Pizza Hut’s Revolutionizing Loyalty | Capturing Gen Z Loyalty!

Pizza Hut designed their loyalty program to make everyday interactions more fun and engaging for Gen Z! 🍕✨ Underst...

44 sec

Etihad Guest’s Service Evolution: Catering to Both Flyers and Non-Flyers!

💡 Etihad Guest’s market proposition serves both flying and non-flying members. ✈️💼 This balanced approach fu...

55 sec

Why Gen Z Loves Loyalty Programs – Marketers Take Note!

Gen Z is the most engaged with loyalty programs, with 67% showing high engagement. This generation values the rewards an...

58 sec

Beyond Loyalty: IHG’s Personalized Touch for Every Member

Loyalty isn’t just about members sticking with your brand—it's about your brand sticking with them. 💪 IHG One Rew...

18 sec

The Power of Precise Personalization and Loyalty Programs

✅ To truly win customers, our personalization should be precise. 🤖 Every marketing effort needs to feel like it gen...

59 sec

Essential Tips to Prioritize Customers in Loyalty Marketing

This episode is also available in audio format on our Let's Talk Loyalty podcast. Most marketers today are facing a per...

49 sec

Comarch is Building the Future of Loyalty with AI

🔥 AI isn't just a hot topic; it's a game-changer for IT companies! 🤖 Comarch is all about embedding AI into their ...

44 sec

Loyalty Programs: The Key to Staying Competitive in Customer Engagement!

Loyalty programs are a powerful tool for customer engagement in many industries like airlines and hotels. 🌍 At WestJe...

47 sec

HOW TO KEEP CUSTOMERS ENGAGED, Simplifying Loyalty Programs for Maximum Impact!

It's essential to keep things simple—avoid making reward points feel like a math exam. Flexibility and understanding c...

52 sec

Brilliant by Langham’s Winning Strategy: Drive Acquisitions and Boost Brand Awareness

Langham's new loyalty program, "Brilliant by Langham," focuses on acquiring new members and creating brand awareness. Le...

56 sec

Boosting Loyalty with Kris+ Beyond Flights

When Singapore Airlines looks at growth for its Kris+ program, quality is its main focus. 🌟 For Australian KrisFlyer ...

53 sec

Discover the adjoe Arcade!

Discover the adjoe Arcade! 🎮📱 Users can play games to earn rewards like points or cashback. 🎁💰 Don't miss ou...

58 sec

Finnair Plus Program Updates: Avios, Spend Model & More!

Check out the significant changes to the Finnair Plus program! 🛫 Now featuring a new spend-based model, currency chan...

39 sec

RACV | Leveraging Relationships with Partners for Exclusive Deals

Check out this insightful chat with RACV about the importance of leveraging relationships with partners to offer exclusi...

24 sec

Employee Loyalty is the next big thing!

Gallup's recent study reveals that 60% of German employees are considering switching jobs. This shows how important it i...

24 sec

Under Armour Shares UA Rewards | Loyalty Deeply Connected With The Brand’s Entire Gamut

Insightful discussion on the importance of integrating loyalty programs with the brand's entire ecosystem, emphasizing c...

48 sec

Why Loyalty Research Fails in Predicting Customer Behavior | Understanding Customer Behavior

Joy shares the gap between what customers say they want and how they behave in loyalty programs. This highlights the nee...

42 sec

Unlocking Hospitality Success | Melia’s Strategy for Customer Satisfaction

Learn how Meliá Hotels International harnesses customer satisfaction as a competitive advantage. Tune in to uncover the...

51 sec

Crisis to Innovation | Cathay Pacific Updates Its Loyalty Positioning and Proposition

"Don't waste a crisis" - In this episode, learn how Cathay Pacific transformed a challenging time into an opportunity fo...

59 sec

Epsilon UK Launches the Epsilon Loyalty Index Research Report

Epsilon specializes in personalized outcome-based marketing. They focus on understanding customers to personalize commu...

60 sec

International Women’s Day – WiiN Webinar with LTL Hosts

March 8th is International Women’s Day around the world. To celebrate, ⁠Carly Neubauer⁠ created a very special we...

60 sec

Importance of Emotional Loyalty in Loyalty Programs

Insightful discussion on the importance of emotional loyalty and providing experiential rewards in loyalty programs. To...

56 sec

MGM Rewards: Listening to Customers for Better Changes

MGM Rewards makes big changes by understanding and getting to know customers better. The goal is to improve the experien...

38 dec

Loyalty Connect Global – Join this Loyalty Industry Flagship Event in Dubai

Don't miss the Loyalty Industry Flagship Event in Dubai!  Plus, witness the International Loyalty Awards outside the UK...

59 sec

Success Factors of the Starbucks Rewards Program In MENA

A successful loyalty program starts on the frontline. That is one of the Key Success Factors of the Starbucks Rewards Pr...

50 sec

Rapid Experimentation and Data-Driven Decisions

Embrace rapid experimentation and learn from data to understand what works. Keep innovating, keep testing, and keep refi...

43 sec

Omni Hotels and Resorts – Role of employees in delivering the loyalty program

The role of employees in delivering a loyalty program and the importance of creating a seamless experience for guests, e...

42 sec

What Are the Benefits of Using Internal Podcasts for Workplace Loyalty Program Training?

Today’s episode is available in both audio on "⁠Let's Talk Loyalty⁠" and in video format on ⁠www.Loyalty TV⁠....

42 sec

Flying Blue: Earning Status through Sustainable Practices

This episode is available in audio form on "⁠Let's Talk Loyalty⁠" and also on ⁠www.Loyalty TV⁠. It has already ...

38 sec

yuu Rewards: Creating Emotional Loyalty Through Brand Engagement

Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV". This interview fea...

46 sec

Educating Middle East Businesses on Loyalty Marketing

Discover why businesses need to understand Loyalty Marketing better. This is our final episode of Let's Talk Loyalty an...

58 sec

Establishing a community of loyalty managers in the UAE

Loyalty in Russia, Russian Loyalty Awards and UAE Loyalty Conference Hello and welcome to today’s episode of LTL and ...

57 sec

Vietnam Airlines Shares Lotusmiles Loyalty Insights: Empowering Customers to Earn More and Burn More

Today we are back in Asia, this time in Vietnam to learn all about ⁠Lotusmiles⁠, the loyalty programme for ⁠Vietna...

45 sec

The North Face: Creating a Global-Centric Membership Program

This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic o...

50 sec

Check Out Ford’s Awesome Loyalty Program: 13 Million Members!

Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an...

49 sec

Globe Rewards: Customer Engagement as Key KPI

Engagement is key! Globe Group’s loyalty program is all about connecting with its customers and giving them access to ...

57 sec

United Airline’s “Mileage Plus” – Making miles evergreen: A game-changer for loyalty programs

United⁠ is now the largest airline in the world as measured by available seat miles, and its marketing is led by the i...

54 sec

Casey’s Digital Transformation: Turning loyalty points into real value

Today's episode features a loyal listener and friend of the show, ⁠Mike Templeton⁠, Head of Digital at Casey’s. ...

50 sec

Loyalty Methods – Reducing Risk and Ensuring a Seamless Transition

Loyalty Methods⁠ is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Unio...

39 sec

What are some of the benefits that co-op members receive?

Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everythi...

47 sec

Discover the Asia Pacific Loyalty Awards

Why did the Australian Loyalty Association decide to launch the Asia-Pacific Loyalty Awards? Sarah Richardson⁠ is the...

52 sec

Circle K’s Pokémon Go Partnership – An Award-Winning Game Driving Footfall

Today's episode features⁠ Circle K⁠, one of the world’s leading convenience and fuel retail businesses which opera...

50 sec

McDonald’s Rewards – Global Loyalty Insights

Maximizing Customer Loyalty: Strategies for Long-Term Success Today’s episode features a brand that has been at the T...

47 sec

Blind Loyalty – 101 Loyalty Concepts – Simplified

Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, ...

40 sec

Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade

Today’s guest is well known to everyone working in the travel loyalty industry globally. ⁠Danielle Brown⁠ is the C...

32 sec

Dubai Golf Shares * Viya* – A Lifestyle Platform Driving Loyalty for Golf, Dining & Entertainment

Today we meet the CEO of an iconic brand here in the UAE. ⁠Dubai Golf⁠ was established in 1988 and manages some of t...

59 sec

Let’s Talk Loyalty Celebrates 4th birthday! Win a $2K CLMP Scholarship!

Exciting news! 🎉 Join our community and stay updated with our weekly newsletter. Plus, check out our website at https...

34 sec