Insightful discussion on the importance of emotional loyalty and providing experiential rewards in loyalty programs.

Today’s episode features a loyalty program called ⁠Clos19⁠ from the iconic brand ⁠Moët Hennessy⁠, the Wines and Spirits Division of LVMH.

⁠LVMH⁠ is the world’s leader in luxury, operating in 6 different industries, across 81 countries. Many of their products have been around for centuries, while others are just starting their journey.

Today we are joined by ⁠Erin Scarfe⁠, Head of Consumer Engagement within e-business driving Clos19 for Moët Hennessy, and her colleague ⁠Anaïs Lebreton⁠ who leads eBusiness and Loyalty for Ruinart which is both a champagne of choice for an international clientele and one of the jewels in the crown of the LVMH group.

Listen (or watch) to enjoy our conversation all about Clos19.