Gen Z is the most engaged with loyalty programs, with 67% showing high engagement. This generation values the rewards and benefits these programs offer, helping them keep up with today’s consumer culture.

For those managing loyalty programs, this is a golden opportunity. Understanding and catering to Gen Z’s needs can lead to increased engagement and brand loyalty.

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

This year, Let’s Talk Loyalty is travelling to the Australian Loyalty Association’s Annual Conference.

One of the presentations we are looking forward to is the *2024 Loyalty Insights Report* which the Australian Loyalty Association has recently launched in partnership with the Power Retail, which positions itself as Australia’s premier news and content hub for online retail professionals.

This is the Australian Loyalty Association’s second Loyalty Insights Report and this version focuses exclusively on the retail sector, aiming to help retailers understand their customer’s needs, wants, and offer a guide for improving their loyalty program experience.

It offers an impartial insight on consumer perspectives on retail loyalty programs within the Australian market and is billed as the largest and most comprehensive report of its kind in Australia.

Our guest sharing some of the key insights from the report is Sarah Richardson, CEO of the Australian Loyalty Association.