Today’s episode features⁠ Circle K⁠, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.

Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser-focused on achieving the brand’s single biggest key commercial objective – to drive both loyal and new customers in-store.

In addition to that innovation, Circle K Norway recently won one of the convenience industry’s most prestigious awards, when they were awarded the ⁠2023 NACS European Technology of the Year Award.  ⁠

Circle K also has many of its senior marketing people – including today’s guest – in my home city of Dublin, so please enjoy this fascinating conversation with ⁠MJ Tierney⁠, Head of European Marketing at Circle K.