💡 Etihad Guest’s market proposition serves both flying and non-flying members. ✈️💼 This balanced approach fuels their growth. Though based in UAE and Abu Dhabi, their expansion reaches globally! 🌏

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft.

Etihad Guest is the loyalty programme of Etihad Airways, and it has just announced the arrival of its 10 millionth member, a milestone that coincides with a new era for the programme, which was originally launched back in 2006.

Joining us today to share how the 10 millionth member is being recognised and what the new era of loyalty offers Etihad Guest members is Mark Potter, the Managing Director of Etihad Guest.

I hope you enjoy our conversation.