A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards (#633)

Learn how Capitec’s Live Better Rewards disrupted South Africa’s banking loyalty with 22 million members.

You can listen to this conversation below, or it is available to watch on Loyalty TV.

Listen To The Capitec Live Better Rewards Here

About Capitec Live Better Rewards

Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been re-launched, which epitomises Capitec’s disruptive mindset to create customer centricity throughout all it does.

Show Notes:-

1) Capitec Live Better Rewards

2) Kelly Goldsworthy

3) Live Better Rewards

Meet our guest

Our guest today is…

Kelly Goldsworthy, Head: Live Better at Capitec Bank

Head of Live Better Rewards, Kelly Goldsworthy, brings engineering precision to customer loyalty innovation. Under her leadership, Live Better’s data-driven approach reveals groundbreaking engagement metrics across multiple channels, challenging industry norms and setting new standards in customer-centric rewards programs.

You can connect with Kelly here:

A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards (#633)

Listen To The Capitec Live Better Rewards Here

About Capitec Live Better Rewards

Meet our guest

Audio Transcript