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Newsletter

Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success (#618)

Learn how Adore Beauty uses AI and personalization to transform its online loyalty program as it expands into multi-channel retail.

You can listen to this conversation below, or it is available to watch on Loyalty TV.

Adore Beauty Loyalty Podcast
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About the Adore Society Loyalty Program

Adore Society, pioneering the future of multi-channel beauty retail, leverages advanced AI and A/B testing strategies to personalize customer experiences.

Today on Let’s Talk Loyalty, discover how Miranda Bliss is revolutionizing member engagement as Adore Beauty expands from digital to physical stores.

Adore Society: Adore Beauty's Loyalty Program
Miranda Bliss, Head of Loyalty and Retention at Adore Beauty

Meet our guest

Our guest today is…

Miranda Bliss, Head of Loyalty and Retention at Adore Beauty

Miranda Bliss, Head of Loyalty and Retention at Adore Beauty, spearheaded the launch of Adore Society, the brand’s pioneering loyalty program. Under her leadership, she drives customer lifetime value through data-driven retention strategies and omnichannel marketing across email, SMS, web, and app platforms.

You can connect with Miranda here:

Linkedin

Audio Transcript