Cheetah Digital announces new ‘back to school’ loyalty program

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Cheetah Digital

August 12, 2022

The cross-channel customer engagement solution provider unveils fresh top-of-the class relationship marketing strategies across the entire customer lifecycle, from acquisition through to loyalty.

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer has revealed a new ‘back to school’ loyalty program to help retail marketers be prepared for this major post-holiday season.

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of consumers say they believe cookie tracking is “creepy”.

To win the custom of today’s digitally savvy consumer, rather than leave everything to the last minute, retail marketers need to implement relationship marketing strategies that put the customer at the heart of everything.

The program is rich in expert insights and examples, including:

  • The ABCs of loyalty drivers and the data ‘value exchange’ and how brands like Reckitt Benckiser and Vans are creating memorable loyalty experiences
  • Smart ways to grow back-to-school marketing campaigns across every channel and how brands like Aeropostale are driving personalisation by leveraging data at scale
  • Why real-time marketing is a back-to-school marketer’s “BFF” and how brands like Salling Group are building a loyalty program that could be used as an owned digital personalised communication channel, rather than relying on Facebook and Google walled gardens

Nick Watson, VP Client Success EMEA at Cheetah Digital says considering there’s been an 86% increase in consumers who want suggested products and services based on their preferences in return for their loyalty, according to Cheetah Digital’s 2022 Consumer Trends Index, learning more about them is time well spent. There’s also been a near 60% increase in consumers who feel frustrated with a brand whose personalisation initiatives fail to recognise their unique desires and needs.

“This year, getting a personalised omnichannel experience right is the path to increased revenue in customer retention in a saturated back-to-school market. The most forward-thinking retail marketers are progressively profiling customers’ interests, preferences, motivations and desires. They know it’s a perpetual process and, like learning and homework, progressive profiling never stops — it simply evolves,” he says.

Download Cheetah’s back-to-school white paper here.

About Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalised experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including Starbucks, Hilton, Neiman Marcus, Levi’s, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com.