Bill Hanifin, CLMP™

Bill Hanifin, CLMP™, brings over 25 years of experience in Loyalty Marketing, driven by a fervent dedication to unraveling the mysteries of the consumer path to purchase. He serves as the Chief Executive Officer of the Wise Marketer Group, where he is a Partner and Editor-in-Chief for The Wise Marketer™, a trusted media brand for over two decades, providing unparalleled news, information, and insights for the loyalty industry worldwide. Additionally, Bill is a Co-founder and Executive Faculty member of the Loyalty Academy™, a premier institution for global loyalty education. He is recognized for his expertise as both a current and past Judge for the International Loyalty Awards in the UK. As the CEO of Hanifin Loyalty, a consultancy firm spanning over 15 years, his focus lies in fostering deeper engagement between brands and their customers, aiming to enhance profitability. Bill is also the Founder of “The Loyalty Truth” and has previously owned the Customer Strategy Network (CSN). His credentials include being a Certified Loyalty Marketing Professional™ (CLMP™), solidifying his status as a distinguished leader in the loyalty industry.

Company Bio

Wise Marketer Group was formed in 2017 with the acquisition of The Wise Marketer™, the premier digital publication for customer loyalty, customer engagement, and customer-centric marketing.

That same year, the Loyalty Academy™ was founded as the first global source of independently produced loyalty education for this industry, and established the Certified Loyalty Marketing Professional™ (CLMP™) certification as the standard for globally recognized, comprehensive, industry-relevant designation.