SAS Group in Scandinavia - Global Alliance Strategy and an Award-Winning Campaign (#630)

The SAS Group, a Swedish airline holding company, was established in 1946 following the merger of the three Scandinavian flag carriers representing Sweden, Denmark, and Norway.

Today, SAS stands as Scandinavia’s leading airline, offering the highest number of departures to, from, and within the region.

You can listen to this conversation below, or it is available to watch on Loyalty TV.

sas olivia

Listen To The SAS Group Episode Here

About the SAS EuroBonus Loyalty Program

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.

It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia.

Like many airlines, the SAS Group has made significant changes to its corporate structure over the years and particularly this year to its global alliance strategy.

SAS was one of the original founding members of the Star Alliance in 1997 which it left on 31 August 2024 and it then joined Skyteam the very next day on September 1st 2024! It’s an incredible story.

Joining us today to share some insights on their loyalty program and some recent award-winning loyalty-led campaigns is Olivia Wasniewski, who is the Head of the EuroBonus Program operated by SAS.

Show notes:

1) Olivia Wasniewski

2) SAS Group

3) SAS EuroBonus

Olivia SAS

Meet our guest

Our guest today is…

Olivia Wasniewski, Head of EuroBonus Program for SAS- Scandanavian Airlines  

Joining the discussion to share insights on the SAS loyalty program and recent award-winning loyalty-led campaigns is Olivia Wasniewski, Head of the EuroBonus Program at SAS.

You can connect with Olivia here:

Audio Transcript