#271: The Role of Communications to Drive Loyalty - Short Summary Show

Today we’re summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and connection using content.

Brands are increasingly realising the power of both audio and video content as tools to build customer loyalty, alongside the loyalty programmes our industry typically manages, so we discuss how adding new communication formats such as the human voice can create compelling connections with customers.

Show Notes:

1) Jon Dwoskin 

2) Full interview with Jon Dwoskin

Audio Transcript

Welcome to Let’s Talk Loyalty, an industry podcast for loyalty marketing professionals. I’m your host, Paula Thomas. And if you work in loyalty marketing, join me every week to learn the latest ideas from loyalty specialists around the world.


This show is sponsored by Comarch, a global provider of innovative software products and business services. Comarch’s platform is used by leading brands across all industries to drive their customer loyalty. Powered by AI and machine learning, Comarch technologies allow you to build, run and manage personalized loyalty programs and product offers with ease. For more information, please visit comarch.com.


Hello, and welcome to this week’s short episode of Let’s Talk Loyalty. I’m your host, Paula Thomas, and today I’m looking back to July of 2021. When I spoke with Jon Dwoskin. A business coach, mentor, and fellow podcaster. 


Now, given Jon’s work, completely outside the loyalty industry this episode was quite a bit different of course, from most of our other ones. I invited him on the show, as I wanted to understand from him how he connects with his clients and creates loyalty with them. Jon shared the power of effective communication, which for him includes writing, videos, keynote speaking, and like me, podcasting. This was my favorite, of course, as Jon explained the power of the spoken word and how podcasting in particular can be a superb way to get your message across with busy consumers. Like me, Jon believes that podcasting is actually a powerful way to build loyalty between a brand and its customers and it’s truly an idea that I believe in. As loyalty industry professionals, the essence of what we’re trying to do is build rapport and emotional loyalty. So audio content could be a great other way to connect with members and expand their relationship with your brand.  John’s own passion is about motivating people to get started with new ideas. So regardless of whether it’s podcasting or any new idea that could help grow your brand and your business. He talked about the importance of stepping out of our comfort zone and taking on new challenges.


Now, as you can tell, there are definitely some interesting and provocative ideas in this episode, both for loyalty professionals and also anyone listening who wants to learn how to communicate better. So if you haven’t had a listen, you can find it easily on letstalkloyalty.com/125. 


That’s it for today’s short summary. Tomorrow, I’m thrilled that our first episode hosted by Amanda Cromhout is going live, featuring industry expert, Pieter Twine, and his incredible work with the award-winning South African program called MySchool, MyVillage, MyPlanet. Then on Thursday, we’re back down in Australia to hear the latest updates from Adore Beauty and Miranda Bliss.


Please do join us tomorrow and Thursday, and as always have a lovely week in loyalty. 


This show is sponsored by The Wise Marketer. The world’s most popular source of loyalty marketing news, insights, and research. The Wise Marketer also offers loyalty marketing training through its Loyalty Academy, which has already certified over 245 executives in 27 countries as certified loyalty marketing professionals. For more information, check out thewisemarketer.com and loyaltyacademy.org


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