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Let’s Talk Loyalty By Paula Thomas

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Articles

LATEST ARTICLE RELEASE

Stay! How PetSmart Keeps Pet Parents Happy and Loyal.

September 25, 2023
Read the story

When a Septuagenarian Meets Loyalty

August 28, 2023

The Road to Loyalty: The McDonalds Story

August 21, 2023

Families are Forever

August 14, 2023

The Beauty of Integrated Loyalty

August 7, 2023

5 Lessons in Everyday Loyalty from Albertsons for U.

July 31, 2023

Playing mind games

July 24, 2023

Pleasure or Pain?

July 17, 2023

C is for Coalition, Complexity, and….

July 10, 2023

3 Mission-driven Loyalty Marketing Models.

July 3, 2023

To Break Through Loyalty Clutter, Ask the Right Questions.

June 26, 2023
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“Let’s Talk Loyalty” is the first independent podcast in the loyalty marketing industry.

Paula Thomas created this show, targeted at loyalty industry professionals who create, run and promote marketing programmes that drive customer loyalty.

With the industry spending over $323 billion on customer loyalty propositions, the show brings the global loyalty community together to continually learn from each other.

“Let’s Talk Loyalty” is released three times each week on Tuesdays, Wednesdays and Thursdays.

The intention of the show is to create real value for the audience – coming from a place of leading-edge information and education in every interview.

The Founder and CEO, Paula Thomas, is an established consultant and writer in the loyalty marketing industry, with over a decade as a freelance loyalty marketing consultant across many verticals including airline, telecoms, banking, health insurance and energy utilities.

She has a written a book in the convenience retail sector entitled “Driving Loyalty in Convenience Retail” and is also a former Judge for the UK-based International Loyalty Awards.

“Let’s Talk Loyalty” is education-focused, allowing loyalty managers hear new strategies from experts as well as their peers, that they can consider using to retain their most profitable customers.

The podcast supports the industry with year-round learning for those who love to listen to learn.

 

In partnership with

                                

Insights Partners


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