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Behind the Scenes of Australia’s Favourite Loyalty Program… Plus a Special Edition (#632)

Phil Hawkins, a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993.

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About this episode

With over three decades of loyalty expertise, Phil Hawkins stands as a pioneering figure in Australia’s loyalty landscape. As one of the original architects of Flybuys since its 1993 launch, Phil has shaped major loyalty initiatives across Australia’s retail and banking sectors, including leadership roles at National Australia Bank, Coles, and Myer. His comprehensive expertise spans program design, operational management, and digital communications strategy.


Today, Phil continues to influence the loyalty industry as an insightful commentator and thought leader, sharing his valuable perspectives and occasional provocative insights on LinkedIn. Join host Carly Neubauer as we explore Phil’s remarkable journey in loyalty innovation.

Show Notes:

1) Phil Hawkins

2) The Loyalty Leap

3)Omnichannel Retail 

4) Flybuys

Phil Hawkins-Flybuys

Meet our guest

Our guest today is…

Phil Hawkins, Loyalty expert, CRM and digital marketing enthusiast

Australian loyalty pioneer Phil Hawkins brings 30+ years of expertise, from launching Flybuys in 1993 to leadership roles at NAB, Coles, and Myer. Now a respected industry commentator, Phil shares insights with host Carly Neubauer on coalition loyalty programs and digital engagement.

You can connect with Phil here:

Linkedin

Audio Transcript