Gamification driving sustainable behavioural change (#620)

Uncover how gamification transforms customer loyalty with strategies that drive 81% signup rates and sustained behavioral change.

Hosted by Amanda Cromhout.

Listen To The Discovery and Sea Monster Episode Here

About the Sea Monster Entertainment

Sea Monster and Discovery Vitality Reveal How Game Design Drives Behavioral Change for Global Brands.

Today on Let’s Talk Loyalty, Dr. Jacqui Nortje and Glenn Gillis Explore How Impact Games Transform Customer Engagement, Delivering Staggering Results Like 81% Sign-Up Rates and 95% Voucher Redemption.

Show Notes:

1) Dr Jacqui Nortje

2) Glenn Gillis

3) Hailr

4) Sea Monster

Meet our guests

Our guests today is…

Dr Jacqui Nortje, PhD, R&D Manager for Discovery Limited

Dr. Jacqui Nortje reveals the science behind Vitality Active Rewards, a groundbreaking wellness program that has been driving sustained behavioral change since September 2015.

and

Glenn Gillis, CEO of Sea Monster Entertainment

Glenn showcases the remarkable success of TFG Rewards, revealing a case study of exceptional engagement: an impressive 81% customer sign-up rate, with users spending 20 to 30 minutes actively playing the loyalty program’s gamified experience. The program’s standout achievement includes a remarkable 95% voucher redemption rate, demonstrating the power of innovative customer loyalty strategies.

You can connect with Dr. Jacqui Nortje and Glenn Gillis here:

Gamification driving sustainable behavioural change (#620)

Listen To The Discovery and Sea Monster Episode Here

About the Sea Monster Entertainment

Meet our guests

Audio Transcript