Wise Marketer Group was formed in 2017 with the acquisition of The Wise Marketer™, the premier digital publication for customer loyalty, customer engagement, and customer-centric marketing.
That same year, the Loyalty Academy™ was founded as the first global source of independently produced loyalty education for this industry, and established the Certified Loyalty Marketing Professional™ (CLMP™) certification as the standard for globally recognized, comprehensive, industry-relevant designation.