This episode is in Spanish.
We’re pausing our Spanish-language episodes for now.
In today’s episode, Alex reflects on his experience hosting the Spanish-language episodes of Let’s Talk Loyalty and Loyalty TV. While these episodes are on hold, the voices and ideas from Latin America and Spanish-speaking markets continue to play an important role in our global discussion.
Don’t forget to share your thoughts and feedback. Let’s keep the conversation going!
A heartfelt thank you to everyone for your support throughout this journey.
Hosted by Alex Saul
Show Notes:
1) Alex Saul
PAULA: Hello and welcome to Let’s Talk Loyalty and Loyalty TV, a show for loyalty marketing professionals.
PAULA: I’m Paula Thomas, the founder and CEO of Let’s Talk Loyalty and Loyalty TV, where we feature insightful conversations with loyalty professionals from the world’s leading brands.
PAULA: If you work in loyalty marketing, join us every week to hear the latest ideas and insights for loyalty marketing specialists around the world.
ALEX: Hace dos años, Paolo y yo impulsamos una iniciativa que nos entusiasmaba mucho.
ALEX: Lanzar episodios en español para Let’s Talk Loyalty y Loyalty TV, con la intención de ampliar la conversación global sobre Loyalty y dar más visibilidad a las voces de América Latina y de los mercados hispanohablantes.
ALEX: Ha sido una experiencia muy valiosa.
ALEX: Me dio la oportunidad de conversar con grandes líderes y profesionales extraordinarios y de confirmar algo muy importante.
ALEX: En nuestra región hay innovación, hay ambición e ideas que merecen ser escuchadas a nivel global.
ALEX: También aprendimos que para consolidar una audiencia fiel y darle seguimiento a estas conversaciones, se necesita una frecuencia de publicación mucho más constante que solamente un capítulo al mes.
ALEX: That’s why, for now, hemos decidido no producir nuevos episodios en español.
ALEX: Eso no significa que América Latina y los mercados hispanohablantes vayan a estar menos presentes.
ALEX: Seguimos convencidos de que sus voces, ideas, e innovaciones deben seguir formando parte de la conversación global de Customer Loyalty.
ALEX: Quiero agradecer especialmente a Paula Thomas, a todo el equipo de Let’s Talk Loyalty, y a cada invitado e invitada que hicieron posible estas conversaciones.
ALEX: Gracias por la confianza, el tiempo, la apertura y la generosidad de compartir sus perspectivas.
ALEX: Y por supuesto, les invito a seguir escuchando Let’s Talk Loyalty y viendo Loyalty TV en inglés, que seguirá ofreciendo grandes conversaciones, ideas valiosas y aprendizajes para nuestra industria.
ALEX: Muchas gracias.
PAULA: This show is sponsored by Wise Marketeer Group, operating the Wise Marketeer and Loyalty Academy.
PAULA: For nearly 25 years, the Wise Marketer is the industry’s longest serving publication and source for news, information and insights, which now includes its own branded industry research, insights and advice.
PAULA: For global coverage of customer engagement and loyalty, check out thewisemarketer.com and become a Wise Marketer member or subscriber.
PAULA: The Loyalty Academy sets a global industry standard for loyalty education, with its certified loyalty marketing professional or CLMP designation, which has created a community of more than 1200 marketing executives and professionals across more than 50 countries.
PAULA: Learn more about global loyalty education for individuals or corporate training at loyaltyacademy.org.
PAULA: Thank you so much for listening to this episode of Let’s Talk Loyalty.
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PAULA: Thanks again for supporting the show.