Charlie Hills

Charlie Hills founded and leads WPP’s loyalty & partnerships agency, Mando-Connect. She and her team work closely with programmes who are looking to make a step change and sees data-fuelled partnerships and rewards as the key to unlocking a programme’s full potential. She is very passionate about developing  actionable insight for the loyalty industry – she is the author of the “What Brits Want…” series of white papers on loyalty and promotions, an Editor at Large for the Wise Marketer, a member of the faculty of the Loyalty Academy and regularly contributes to loyalty press and has been a guest several times for the Let’s Talk Loyalty podcast.

Company Bio

Mando Connect  are a smart partnerships and rewards agency, devoted to producing brilliant data-fuelled partnerships that drive results. Mando-Connect works with brands and agencies to help them understand what their customers or prospects want, what marketing activations will work best and which partnerships to develop. Learn how their revolutionary Partnership Engine™ smartly combines WPP customer data and insight, with over 40 years of promotional data and our Connect Partner Bank™ of over 2,000 brand partners to create partnerships constructed to deliver strong ROI.

Visit their website: to start fulfilling your brand’s potential. Mando-Connect is a subsidiary of Mando, a wholly-owned WPP Company.