The Asia Pacific Loyalty Awards Recognising Outstanding Achievement in Customer Loyalty – Announces Finalists for 2024


Melbourne, Australia – January 31, 2024

The Asia Pacific Loyalty Awards, a prestigious celebration honouring exemplary practices in customer engagement and loyalty across the region, is thrilled to announce the finalists for its upcoming black-tie Gala Event, proudly held by the Australian Loyalty Association. The awards have been split into 16 key categories, and the overwhelming number of submissions have been judged by a panel of loyalty experts from across the Asia Pacific region.

Finalists have been selected for their excellence in loyalty-related initiatives, demonstrating exceptional creativity, innovation, and effectiveness in engaging customers across diverse sectors. The categories encompass a wide spectrum of loyalty-focused areas, ranging from Best Overall Loyalty Program, Best Use of Digital Technology, Best Social (CSR) Initiative, Best Customer Experience, and Best Loyalty Program Launch or Re-Launch, to name a few.

Following an extensive selection process, we proudly recognise the organisations that have emerged as finalists in their respective Award Categories. Among them are industry leaders such as Qantas, Flybuys, Myer, Dan Murphy’s, Woolworths, NAB, Supercheap Auto, Nando’s, Bakers Delight, Accor, Westpac, HCF, Medibank, Vitality Works, 7-Eleven, Mecca, HSBC, Genesis Energy, Samsung and Cathay Pacific. The complete list of finalists can be found here.”We are immensely impressed with the calibre of entries received this year,” stated Sarah Richardson, Chair of the Australian Loyalty Association, who organises the Asia Pacific Loyalty Awards. “The finalists represent a dynamic array of businesses that have demonstrated remarkable dedication to enhancing customer loyalty and engagement, showcasing exceptional strategies and innovation in their approaches.”

Winners will be announced at the highly anticipated awards ceremony, taking place on 14th March 2024 at The Glasshouse, the largest loyalty event ever held in Melbourne, Australia. Tickets are available for purchase on the ALA website. Stay tuned for the much-anticipated announcement of the category winners.

For more information on the Australian Loyalty Association or Asia Pacific Loyalty Awards, or to purchase tickets to the Gala ceremony, please visit

Contact Information:
Australian Loyalty Association
Sarah Richardson