Amanda is CEO and Founder of Truth – a global consultancy based in Cape Town.What Amanda loves the most is sharing loyalty expertise and helping others, whether that be through keynote speaking, hosting podcasts and webinars as Academic Director of Truth’s international loyalty training academy, or through Truth’s consultancy work.
She was recognised as ‘Best Loyalty Professional’ in 2024 and as ‘International Loyalty Personality of the Year’ – 2023 at The International Loyalty Awards. Amanda is the author of a compelling business-read called Blind Loyalty – 101 loyalty concepts radically simplified. This is a loyalty playbook not-to-be missed.
She is a judge on the Asia-Pacific Loyalty Awards, The International Loyalty Awards and Founder and Judging Chair of The South African Loyalty Awards.
Amanda is passionate about giving back and has founded The Blind Loyalty Trust to aid financially disadvantaged individuals by reversing unnecessary blindness, after suffering her own a life-changing eye condition in 2022, which left her temporarily blind in her right eye.
www.amandacromhout.com | www.truth.co.za | www.blindloyalty.co.za
