Flying Blue Going from Strength to Strength

Loyalty TV | Jan 11, 2024

This episode is available in audio form on “⁠Let’s Talk Loyalty⁠” and also on ⁠www.Loyalty TV⁠.

It has already been a year since we met with ⁠Ben Lipsey⁠, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of ⁠Air France⁠, ⁠KLM⁠ and ⁠Transavia⁠.

⁠Flying Blue⁠ now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.

Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue. 

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