MGM Resorts International – Leveraging Loyalty to Win Hearts and Minds

Loyalty TV | Feb 22, 2024

This episode features another iconic brand – ⁠MGM Resorts⁠!

Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas.

Our guests are ⁠Anil Mansukhani⁠, Vice President Loyalty Marketing and ⁠Beck Sundquist⁠, the Vice President of Product Management at MGM Resorts International.

Enjoy the show!

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