Today’s episode features a loyal listener and friend of the show, ⁠Mike Templeton⁠, Head of Digital at Casey’s.

⁠Casey’s⁠ is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide.

Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of ⁠Casey’s Rewards⁠.

He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity.